---
title: "Southern Co. Stock Underperforms Friday When Compared To Competitors"
type: "News"
locale: "en"
url: "https://longbridge.com/en/news/296651270.md"
description: "Southern Co. (SO) shares fell 2.72% to $88.94 on Friday, underperforming the broader market as the S&P 500 and Dow Jones rose. This marks the stock's second consecutive day of losses, with SO trading 11.80% below its 52-week high. While competitors NextEra Energy, Dominion Energy, and American Electric Power also declined, Southern Co.'s drop was steeper than NEE and D but less severe than AEP."
datetime: "2026-08-21T20:39:13.000Z"
locales:
  - [zh-CN](https://longbridge.com/zh-CN/news/296651270.md)
  - [en](https://longbridge.com/en/news/296651270.md)
  - [zh-HK](https://longbridge.com/zh-HK/news/296651270.md)
generator: "portal-rs"
---

# Southern Co. Stock Underperforms Friday When Compared To Competitors

This article was automatically generated by MarketWatch using technology from Automated Insights.

Shares of Southern Co. (SO) shed 2.72% to $88.94 Friday, on what proved to be an all-around positive trading session for the stock market, with the S&P 500 Index rising 0.43% to 7,674.37 and the Dow Jones Industrial Average rising 0.98% to 53,277.01.

This was the stock's second consecutive day of losses.

Southern Co. closed 11.80% below its 52-week high of $100.84, which the company reached on October 16th.

The stock demonstrated a mixed performance when compared to some of its competitors Friday, as NextEra Energy Inc. (NEE) fell 1.62% to $83.65, Dominion Energy Inc. (D) fell 1.29% to $66.60, and American Electric Power Co. Inc. (AEP) fell 3.79% to $120.94.

Data source: Dow Jones Market Data, FactSet. Data compiled August 21, 2026.

This content was created by MarketWatch, which is operated by Dow Jones & Co. MarketWatch is published independently from Dow Jones Newswires and The Wall Street Journal.

(END) Dow Jones Newswires

08-21-26 1639ET

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- [NEE-S.US](https://longbridge.com/en/quote/NEE-S.US.md)
- [NEE-V.US](https://longbridge.com/en/quote/NEE-V.US.md)

## Related News & Research

- [Patrick Mauro Investment Advisor INC. Invests $2.08 Million in Southern Company (The) $SO](https://longbridge.com/en/news/296468754.md)
- [Callan Family Office LLC Takes Position in Southern Company (The) $SO](https://longbridge.com/en/news/296677132.md)
- [The Southern Company’s Q2 2026 Earnings: What to Expect](https://longbridge.com/en/news/292321651.md)
- [The Bull Case For Southern (SO) Could Change Following Major Convertible Note Issuance And Stronger Earnings](https://longbridge.com/en/news/295701848.md)
- [Top Executive Makes a Bold Move With Southern Co. Shares](https://longbridge.com/en/news/295293390.md)

---
> **Disclaimer: This article is for reference only and does not constitute any investment advice.**