--- title: "Why Nvidia Stock Is Trending Higher in Pre-Market Today, 8/24/26" type: "News" locale: "en" url: "https://longbridge.com/en/news/296762426.md" description: "Nvidia stock rose in pre-market trading ahead of its fiscal Q2 earnings, driven by reports that major customers face over 15% price hikes on AI servers using Vera Rubin and Grace Blackwell chips due to rising memory costs. Wall Street expects adjusted EPS of $2.09 and revenue of $92.2 billion, signaling strong demand. Analysts maintain a Strong Buy consensus with an average price target of $301.82." datetime: "2026-08-24T09:05:50.000Z" locales: - [zh-CN](https://longbridge.com/zh-CN/news/296762426.md) - [en](https://longbridge.com/en/news/296762426.md) - [zh-HK](https://longbridge.com/zh-HK/news/296762426.md) generator: "portal-rs" --- # Why Nvidia Stock Is Trending Higher in Pre-Market Today, 8/24/26 Nvidia (NVDA) stock is inching higher in pre-market trading on Monday after a report said some major customers face more than 15% price hikes on AI servers. The higher prices will affect systems using Nvidia's Vera Rubin and Grace Blackwell chips. Rising memory costs are driving much of the increase. The new prices will apply to systems shipping early next year. The report comes two days before Nvidia's fiscal second-quarter earnings. Wall Street expects $2.09 in adjusted EPS on $92.2 billion in revenue. Revenue is expected to rise about 95% year over year. The results will show whether demand remains strong as Nvidia prepares for another major growth quarter. ### Summer Sale - Claim 70% Off TipRanks Learn why XOVR invested in Kalshi and the investment thesis behind one of its newest private holdings. ## **Nvidia Raises AI Server Prices as Memory Costs Climb** Nvidia's AI server prices are set to rise by more than 15% in many cases as memory costs climb. The increases will affect systems with Nvidia's Vera Rubin and Grace Blackwell chips. The size of the increase will vary based on the chip and memory configuration. Server makers that supply large data-center operators have notified customers about the coming increases. Microsoft (MSFT), Alphabet's Google (GOOGL), and Oracle (ORCL) are among the companies affected by the higher costs. The price hikes show how strong demand for AI infrastructure remains. Nvidia's AI accelerators also rely on high-bandwidth memory and other memory chips, which remain in tight supply. Samsung Electronics (SSNLF), SK Hynix (SKHY), and Micron Technology (MU) are among the main suppliers of these memory products. Rising demand has pushed up memory prices and increased costs across the AI server market. For Nvidia, the news also points to strong pricing power. The company can charge high prices for its AI accelerators as customers continue to expand their data centers. ## **Is NVDA a Good Stock to Buy Now?** Overall, Wall Street has a Strong Buy consensus rating on Nvidia stock based on 26 Buys assigned in the last three months. The average NVDA stock price target of $301.82 indicates 40.56% upside potential. ### Related Stocks - [NVDA.US](https://longbridge.com/en/quote/NVDA.US.md) - [NVDD.US](https://longbridge.com/en/quote/NVDD.US.md) - [NVD.US](https://longbridge.com/en/quote/NVD.US.md) - [NVDY.US](https://longbridge.com/en/quote/NVDY.US.md) - [NVDU.US](https://longbridge.com/en/quote/NVDU.US.md) - [NVDX.US](https://longbridge.com/en/quote/NVDX.US.md) - [NVDS.US](https://longbridge.com/en/quote/NVDS.US.md) - [NVDB.US](https://longbridge.com/en/quote/NVDB.US.md) - [NVDG.US](https://longbridge.com/en/quote/NVDG.US.md) - [NVDQ.US](https://longbridge.com/en/quote/NVDQ.US.md) - [NVDL.US](https://longbridge.com/en/quote/NVDL.US.md) - [NVDO.US](https://longbridge.com/en/quote/NVDO.US.md) - [NVDW.US](https://longbridge.com/en/quote/NVDW.US.md) - [NVYY.US](https://longbridge.com/en/quote/NVYY.US.md) - [NYYY.US](https://longbridge.com/en/quote/NYYY.US.md) - [DIPS.US](https://longbridge.com/en/quote/DIPS.US.md) - [MAGX.US](https://longbridge.com/en/quote/MAGX.US.md) - [SMH.US](https://longbridge.com/en/quote/SMH.US.md) - [SOXX.US](https://longbridge.com/en/quote/SOXX.US.md) - [SOXL.US](https://longbridge.com/en/quote/SOXL.US.md) - [SOXQ.US](https://longbridge.com/en/quote/SOXQ.US.md) - [XSD.US](https://longbridge.com/en/quote/XSD.US.md) - [PSI.US](https://longbridge.com/en/quote/PSI.US.md) - [FTXL.US](https://longbridge.com/en/quote/FTXL.US.md) - [07788.HK](https://longbridge.com/en/quote/07788.HK.md) - [07388.HK](https://longbridge.com/en/quote/07388.HK.md) - [09388.HK](https://longbridge.com/en/quote/09388.HK.md) - [MSFT.US](https://longbridge.com/en/quote/MSFT.US.md) - [GOOGL.US](https://longbridge.com/en/quote/GOOGL.US.md) - [GOOG.US](https://longbridge.com/en/quote/GOOG.US.md) - [ORCL.US](https://longbridge.com/en/quote/ORCL.US.md) - [MU.US](https://longbridge.com/en/quote/MU.US.md) - [XOVR.US](https://longbridge.com/en/quote/XOVR.US.md) - [NVD.DE](https://longbridge.com/en/quote/NVD.DE.md) - [ORCL-D.US](https://longbridge.com/en/quote/ORCL-D.US.md) ## Related News & Research - [Franklin Street Advisors Inc. 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