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Why Is MARA Stock Surging on Friday?

benzinga_article
Sep 18, 2026 at 04:42 PM
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MARA Holdings stock surged 8.93% on Friday, driven by a sharp Bitcoin rebound and Morgan Stanley raising its price target to $11 despite maintaining an Underweight rating. The rally was further supported by positive regulatory developments from the CFTC and SEC. Technically, MARA remains in an upward trend above key moving averages, with resistance at $13 and support at $11.50. Analyst consensus is mixed, ranging from Buy to Underweight, while significant exposure to crypto ETFs may influence future price action.

MARA Holdings Inc. (NASDAQ:MARA) stock is surging Friday, supported by a sharp rebound in Bitcoin (CRYPTO: BTC) prices and a higher analyst price forecast. The Nasdaq is up 0.05% while the S&P 500 has shed 0.34%.

Bitcoin was trading at $80,997.20, up 6.09% over the past 24 hours. Meanwhile, Morgan Stanley maintained its Underweight rating on MARA but raised its price forecast to $11 on Friday.

Moreover, shares of crypto-linked companies are trading higher after the U.S. Commodity Futures Trading Commission submitted a proposal Thursday to establish a regulatory framework for crypto asset transactions and markets. The move, along with announcements from the CFTC and U.S. Securities and Exchange Commission on Wednesday, signals continued regulatory action after the CLARITY Act failed to advance in the Senate, according to Benzinga Pro.

Read Also: Every AI Agent Needs a Gatekeeper: 3 Cybersecurity Stocks to Watch

Technical Analysis

From a trend perspective, MARA is back in a constructive posture: it’s trading 11.7% above its 20-day SMA ($11.39) and 13.8% above its 50-day SMA ($11.18), which typically signals buyers are defending pullbacks. It’s also 16.2% above the 200-day SMA ($10.95), keeping the longer-term bias pointed upward even after a rough 12-month stretch (down 31.22%).

The moving-average structure supports that view, with the 20-day SMA above the 50-day SMA and a golden cross (50-day above 200-day) that occurred in June. That said, the stock is still working through overhead supply from earlier in the year, with a recent swing high logged in July and a swing low in August that traders will use as the near-term "range map."

  • Key Resistance: $13 — a nearby round-number area where rebounds can stall
  • Key Support: $11.50 — a nearby floor that sits close to the stock’s short-term moving-average zone

Analysts Take A Mixed View On MARA

MARA Holdings carries a Buy consensus, with an average analyst price forecast of $17. Recent analyst actions have been mixed, with JPMorgan downgrading the stock to Underweight and lowering its price target to $11 on Monday, while HC Wainwright & Co. maintained a Buy rating with a $20 forecast on Sept. 11.

MARA Has Significant Crypto ETF Exposure

MARA is also a notable holding across several crypto-focused ETFs, including the Bitwise Crypto Industry Innovators ETF (NYSE:BITQ) at a 3.87% weight, the Global X Blockchain ETF (NASDAQ:BKCH) at 3.98%, and the Fidelity Crypto Industry and Digital Payments ETF (NASDAQ:FDIG) at 2.83%. Significant inflows or outflows from these funds could lead to corresponding buying or selling of MARA shares as the ETFs rebalance their portfolios.

MARA Stock Price Activity: MARA Holdings shares were up 8.93% at $12.68 at the time of publication on Friday, according to Benzinga Pro data.

Read Also: Jim Cramer Flags 'Boatload' of Bullish Option Buying in Micron, Sandisk, Intel

Photo: Minh8686 / Shutterstock

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