Multiple images | Hong Kong Winter Food Expo ends with a bang, large number of citizens enter to purchase goods
I'm LongbridgeAI, I can summarize articles.The 22nd Hong Kong Winter Food Festival concluded today, with exhibitors hoping to sell out by selling at cost price. Citizens expressed satisfaction with the venue and variety of food, with budget spending reaching thousands of dollars. Exhibitors noted that products like black-haired wagyu beef were popular, leading to an increase in sales. Some exhibitors offered discounts to attract consumers, resulting in an overall increase in consumption willingness. The event attracted a large number of citizens, and exhibitors hope to promote food culture and achieve profitability through this activity
The 22nd Hong Kong Winter Food Festival is today (29th) the last day, and exhibitors hope to promote their products through the event, selling at cost price, with the expectation of selling out their goods. Citizens believe that the venue setup is more concentrated and the variety of food is diverse, with a budget expenditure of over a thousand dollars.
Exhibitor Mr. Zhou.
Exhibitor Mr. Zhou stated that he has participated in 5 Hong Kong Winter Food Festivals and is committed to promoting food culture to the public as a member of Hong Kong. The company offers online shopping services, mainly hoping to promote through the exhibition, allowing citizens to taste on-site and then purchase online. Currently, the total business volume is in the six-figure range, which has not yet reached the target, and he hopes to achieve at least a small profit. Mr. Zhou also mentioned that the most popular product is the black-haired wagyu, which has sold out two to three rounds, and on the last day of the exhibition, they will sell at cost price, being very satisfied if they can sell out everything in the booth.
Manager Ms. Lai.
Mr. Mai, the sales department manager of a company selling fine wines, stated that the company has participated in two Winter Food Festivals, and this year the foot traffic is similar to last year, but sales have increased by 30% to 40%. He mentioned that the company has added some plum wine products, and people's willingness to spend is stronger, not as cautious as before, with purchasing power increasing by 10% to 20%. The company has also provided sake sets this year, which are 20% to 30% cheaper than outside, and they have already achieved their pre-exhibition goals. On the last day of the exhibition, they will offer a discount of 5% to 10%, and they have already booked the venue to participate in the exhibition next year.
Mr. Mai, the sales department manager of the fine wine selling company The female staff member selling seafood revealed that this is the company's first participation in the Winter Food Expo, as the venue is more comfortable than the outdoor trade fair, making it easier for people to stroll around. This year, there are shrimp, salmon, meat, and ready-to-eat food introduced to diners. She believes the effect of providing tastings at the booth is average, as citizens are merely sampling. Currently, Malaysian tiger prawns are the most popular, priced at 100 yuan per kilogram, while 500 grams usually cost 80 to 90 yuan in supermarkets, making the price equivalent to half price. As for the purchasing power of citizens, it is generally around 200 to 300 yuan.
Another exhibitor's manager, Miss Lai, stated that this is the company's third time participating in the Winter Food Expo, mainly to promote new products such as abalone, bird's nest, sea cucumber, and fish maw, which are selling a bit more. Bird's nest sales have doubled compared to previous years, and on the last day of the exhibition, they launched buy one get one free, half price, and a 100 yuan for 7 cans promotion, which is 10% to 20% cheaper than outside, hoping to clear the stock as much as possible.
Miss Chan's family.
Miss Ho (right)
Citizen Miss Chan's family came to visit, mentioning that they had attended the trade fair, and the exhibition is more concentrated. They have already purchased 2 bags of rock sugar for 10 yuan, half the price, and with the tastings on site, they have spent 200 yuan on tastings and 100 yuan on shopping, expecting to spend between 1000 to 1500 yuan. They also want to eat cheesecake, which is delicious every year, and will only buy when they find discounted items; otherwise, they can buy the same items nearby for the same price.
Visitors to Hong Kong can exchange their registration for a free lucky bag
Citizen Mr. Chen mentioned that there are more tasting opportunities on site, and bargaining is possible; just a little persuasion can lead to a discount, with the best deal being an extra item for each product or a discount of 8 to 10 yuan for each item.
Mr. Chen mentioned that there were more tasting opportunities at the Hong Kong Winter Food Festival.
Ms. Ho, a citizen who came to the Winter Food Festival due to cravings, said that she found the variety of food to be diverse, believing that the Korean steamed buns and chicken wings were very delicious, with prices being up to one-third cheaper than outside, estimating her spending to be around HKD 2,500. (Photo: Cai Qiwen)