---
title: "Xi'an Tourism Co., Ltd. (000610.SZ)"
type: "quote"
locale: "en"
url: "https://longbridge.com/en/quote/000610.SZ.md"
symbol: "000610.SZ"
name: "Xi'an Tourism Co., Ltd."
industry: "Hotels, Resorts and Cruise Lines"
---

# Xi'an Tourism Co., Ltd. (000610.SZ)

| Item | Detail |
|------|--------|
| Industry | Hotels, Resorts and Cruise Lines |
| Location | CN Market |
| Website | [www.xatourism.com](https://www.xatourism.com) |

## Company Profile

Xi'an Tourism Co., Ltd. operates in the tourism industry in China. The company engages in the hotel operation and management; catering; and travel agency, tourism, and scenic spots development activities. It is also involved in real estate development and operation, and property management; project ...

## Financial Score

> *Longbridge Financial Score™ — Proprietary multi-factor rating model by [Longbridge](https://longbridge.com). This score is independently calculated by Longbridge and is not affiliated with any third-party rating agency.*
> Updated: 2026-02-20T04:30:09.000Z

**Overall: D (0.70)**

**Industry**: Hotels, Resorts and Cruise Lines

| Metric | Value |
|--------|-------|
| Industry Ranking | 24 / 27 |
| Industry Median | C |
| Industry Average | C |

- **Style**: Blend - Stocks in which the company has both growth and mature businesses.
- **Scale**: Small - The company's operation has a high degree of growth and volatility, making it easy to achieve high investment returns.

### Score Analysis

**Style Score**: 

#### Growth Score: 

| Indicator | Value | Rating |
|-----------|-------|--------|
| Revenue YoY | 16.52% |  |
| Net Profit YoY | -44.03% |  |

#### Value Score: 

| Indicator | Value | Rating |
|-----------|-------|--------|
| P/B Ratio | 15.28 |  |
| Dividend Ratio | 0.00% |  |


**Size Score**: 

#### Market Cap Score: 

| Indicator | Value | Rating |
|-----------|-------|--------|
| Market Cap | 2.39B |  |

#### Revenue Score: 

| Indicator | Value | Rating |
|-----------|-------|--------|
| Revenue | 526.70M |  |


**Multi Score**: D

#### Profit Score: E

| Indicator | Value | Rating |
|-----------|-------|--------|
| ROE | -89.61% | E |
| Profit Margin | -48.19% | E |
| Gross Margin | 5.26% | E |

#### Growth Score: C

| Indicator | Value | Rating |
|-----------|-------|--------|
| Revenue YoY | 16.52% | B |
| Net Profit YoY | -44.03% | D |
| Total Assets YoY | -10.50% | E |
| Net Assets YoY | -67.21% | E |

#### Cash Score: C

| Indicator | Value | Rating |
|-----------|-------|--------|
| Cash Flow Margin | -207.49% | D |
| OCF YoY | 16.52% | B |

#### Operating Score: D

| Indicator | Value | Rating |
|-----------|-------|--------|
| Turnover | 0.25 | D |

#### Debt Score: E

| Indicator | Value | Rating |
|-----------|-------|--------|
| Gearing Ratio | 93.55% | E |


```chart-data:radar
{
  "title": "Longbridge Financial Score - Xi'an Tourism Co., Ltd.",
  "chart_type": "radar",
  "dimensions": [
    {
      "name": "Profit",
      "grade": "E",
      "indicators": [
        {
          "name": "ROE",
          "value": "-89.61%",
          "rating": "E"
        },
        {
          "name": "Profit Margin",
          "value": "-48.19%",
          "rating": "E"
        },
        {
          "name": "Gross Margin",
          "value": "5.26%",
          "rating": "E"
        }
      ]
    },
    {
      "name": "Growth",
      "grade": "C",
      "indicators": [
        {
          "name": "Revenue YoY",
          "value": "16.52%",
          "rating": "B"
        },
        {
          "name": "Net Profit YoY",
          "value": "-44.03%",
          "rating": "D"
        },
        {
          "name": "Total Assets YoY",
          "value": "-10.50%",
          "rating": "E"
        },
        {
          "name": "Net Assets YoY",
          "value": "-67.21%",
          "rating": "E"
        }
      ]
    },
    {
      "name": "Cash",
      "grade": "C",
      "indicators": [
        {
          "name": "Cash Flow Margin",
          "value": "-207.49%",
          "rating": "D"
        },
        {
          "name": "OCF YoY",
          "value": "16.52%",
          "rating": "B"
        }
      ]
    },
    {
      "name": "Operating",
      "grade": "D",
      "indicators": [
        {
          "name": "Turnover",
          "value": "0.25",
          "rating": "D"
        }
      ]
    },
    {
      "name": "Security",
      "grade": "E",
      "indicators": [
        {
          "name": "Gearing Ratio",
          "value": "93.55%",
          "rating": "E"
        }
      ]
    }
  ]
}
```

### Peer Comparison

| Rank | Name | Profit | Growth | Operation | Security | Cash | Rating |
|------|------|--------|--------|-----------|----------|------|--------|
| 01 | CBMT (SH.603099) | B | B | C | B | C | B |
| 02 | HSTD (SH.600054) | B | C | C | A | B | B |
| 03 | LN Holdings (SZ.000524) | C | C | A | C | B | B |
| 04 | ZXLY (SZ.002707) | C | B | A | D | A | B |
| 05 | Lijiang Tourism (SZ.002033) | B | C | D | A | C | B |

## Valuation Analysis

| Metric | Current | Industry Ranking | High | Median | Low |
|--------|---------|-----------------|------|--------|-----|
| PE (TTM) | -9.41 | 21/27 | - | - | - |
| PB | 15.28 | 24/27 | 18.85 | 15.40 | 14.52 |
| PS (TTM) | 4.54 | 11/27 | 5.99 | 5.60 | 5.46 |
| Dividend Yield | 0.00% | - | - | - | - |

## References

- [Company Overview](https://longbridge.com/en/quote/000610.SZ/overview.md) - Shareholders, executives, business segments
- [Financials](https://longbridge.com/en/quote/000610.SZ/norm.md) - Income statement, balance sheet, cash flow, distribution plan
- [Topics & Discussions](https://longbridge.com/en/quote/000610.SZ/topics.md) - Community topics and discussions

---

> **Disclaimer**: This article is for reference only and does not constitute any investment advice.
