---
title: "中原大地傳媒股份有限公司 (000719.SZ)"
type: "quote"
locale: "en"
url: "https://longbridge.com/en/quote/000719.SZ.md"
symbol: "000719.SZ"
name: "中原大地傳媒股份有限公司"
industry: "媒體"
---

# 中原大地傳媒股份有限公司 (000719.SZ)

| Item | Detail |
|------|--------|
| Industry | 媒體 |
| Location | 滬深市場 |
| Website | [www.zyddcm.com](https://www.zyddcm.com) |

## Company Profile

公司是中原出版傳媒集團控股的子公司，2011 年 12 月 2 日在深圳證券交易所成功上市，是河南文化產業第一股。主要從事圖書、期刊、報紙、電子音像制品、網絡出版物以及其他媒介產品的編輯出版、印刷复制、營銷發行、物資供應，兼及版權貿易、資產管理、資本運營、文化創意策劃、技術服務和展覽展銷等業務。公司主要從事出版物的編輯、生產和市場銷售，通過形式多樣、門類齊全的出版產品，為廣大消費者提供知識、信息和精神文化需求服務。公司主要產品為內容生產、產品銷售、印刷、印刷物資供應、媒體傳播、數字教育。企業榮譽：全省文化體制改革工作先進單位、2012-2013 年度數字出版 MPR 國家標準應用示範企業、中國...

## Financial Score

> *Longbridge Financial Score™ — Proprietary multi-factor rating model by [Longbridge](https://longbridge.com). This score is independently calculated by Longbridge and is not affiliated with any third-party rating agency.*
> Updated: 2026-02-20T04:30:10.000Z

**Overall: C (0.47)**

**Industry**: Media

| Metric | Value |
|--------|-------|
| Industry Ranking | 33 / 75 |
| Industry Median | C |
| Industry Average | C |

- **Style**: Value - Stocks where the company's main business is in a mature stage.
- **Scale**: Mid - The company has stable operation of a large-cap stock and the high return of a small-cap stock.

### Score Analysis

**Style Score**: 

#### Growth Score: 

| Indicator | Value | Rating |
|-----------|-------|--------|
| Revenue YoY | -5.13% |  |
| Net Profit YoY | 30.99% |  |

#### Value Score: 

| Indicator | Value | Rating |
|-----------|-------|--------|
| P/B Ratio | 1.16 |  |
| Dividend Ratio | 4.55% |  |


**Size Score**: 

#### Market Cap Score: 

| Indicator | Value | Rating |
|-----------|-------|--------|
| Market Cap | 13.51B |  |

#### Revenue Score: 

| Indicator | Value | Rating |
|-----------|-------|--------|
| Revenue | 9.35B |  |


**Multi Score**: C

#### Profit Score: A

| Indicator | Value | Rating |
|-----------|-------|--------|
| ROE | 11.67% | B |
| Profit Margin | 14.43% | B |
| Gross Margin | 100.00% | A |

#### Growth Score: D

| Indicator | Value | Rating |
|-----------|-------|--------|
| Revenue YoY | -5.13% | D |
| Net Profit YoY | 30.99% | B |
| Total Assets YoY | 0.00% | C |
| Net Assets YoY | 1.52% | C |

#### Cash Score: C

| Indicator | Value | Rating |
|-----------|-------|--------|
| Cash Flow Margin | 693.14% | B |
| OCF YoY | -5.13% | D |

#### Operating Score: E

| Indicator | Value | Rating |
|-----------|-------|--------|
| Turnover | 0.00 | E |

#### Debt Score: A

| Indicator | Value | Rating |
|-----------|-------|--------|
| Gearing Ratio | 0.00% | A |


```chart-data:radar
{
  "title": "Longbridge Financial Score - 中原大地傳媒股份有限公司",
  "chart_type": "radar",
  "dimensions": [
    {
      "name": "Profit",
      "grade": "A",
      "indicators": [
        {
          "name": "ROE",
          "value": "11.67%",
          "rating": "B"
        },
        {
          "name": "Profit Margin",
          "value": "14.43%",
          "rating": "B"
        },
        {
          "name": "Gross Margin",
          "value": "100.00%",
          "rating": "A"
        }
      ]
    },
    {
      "name": "Growth",
      "grade": "D",
      "indicators": [
        {
          "name": "Revenue YoY",
          "value": "-5.13%",
          "rating": "D"
        },
        {
          "name": "Net Profit YoY",
          "value": "30.99%",
          "rating": "B"
        },
        {
          "name": "Total Assets YoY",
          "value": "0.00%",
          "rating": "C"
        },
        {
          "name": "Net Assets YoY",
          "value": "1.52%",
          "rating": "C"
        }
      ]
    },
    {
      "name": "Cash",
      "grade": "C",
      "indicators": [
        {
          "name": "Cash Flow Margin",
          "value": "693.14%",
          "rating": "B"
        },
        {
          "name": "OCF YoY",
          "value": "-5.13%",
          "rating": "D"
        }
      ]
    },
    {
      "name": "Operating",
      "grade": "E",
      "indicators": [
        {
          "name": "Turnover",
          "value": "0.00",
          "rating": "E"
        }
      ]
    },
    {
      "name": "Security",
      "grade": "A",
      "indicators": [
        {
          "name": "Gearing Ratio",
          "value": "0.00%",
          "rating": "A"
        }
      ]
    }
  ]
}
```

### Peer Comparison

| Rank | Name | Profit | Growth | Operation | Security | Cash | Rating |
|------|------|--------|--------|-----------|----------|------|--------|
| 01 | 分眾傳媒 (SZ.002027) | A | C | C | B | C | B |
| 02 | 易點天下 (SZ.301171) | C | B | B | C | A | B |
| 03 | 省廣集團 (SZ.002400) | D | C | A | C | B | B |
| 04 | 中國科傳 (SH.601858) | B | C | C | B | C | B |
| 05 | 新華網 (SH.603888) | B | C | C | B | B | B |

## Valuation Analysis

| Metric | Current | Industry Ranking | High | Median | Low |
|--------|---------|-----------------|------|--------|-----|
| PE (TTM) | 10.65 | 2/75 | 11.90 | 10.35 | 9.68 |
| PB | 1.16 | 7/75 | 1.15 | 1.09 | 1.05 |
| PS (TTM) | 1.38 | 8/75 | 1.35 | 1.29 | 1.22 |
| Dividend Yield | 4.54% | 7/75 | 4.95% | 4.61% | 3.58% |

## Institutional View

### Analyst Rating Distribution

> As of 2025-12-20T16:00:00.000Z

Total Analysts: **3**

| Rating | Count | Percentage |
|--------|-------|-----------|
| Buy | 2 | 67% |
| Overweight | 1 | 33% |
| Hold | 0 | 0% |
| Underweight | 0 | 0% |
| Sell | 0 | 0% |

### Target Price Forecast

| Metric | Price |
|--------|-------|
| Current Price | 13.20 |
| Highest Target | 16.00 |
| Lowest Target | 16.00 |

## References

- [Company Overview](https://longbridge.com/en/quote/000719.SZ/overview.md) - Shareholders, executives, business segments
- [Financials](https://longbridge.com/en/quote/000719.SZ/norm.md) - Income statement, balance sheet, cash flow, distribution plan
- [Topics & Discussions](https://longbridge.com/en/quote/000719.SZ/topics.md) - Community topics and discussions

---

> **Disclaimer**: This article is for reference only and does not constitute any investment advice.