---
title: "先施有限公司 (00244.HK)"
type: "quote"
locale: "en"
url: "https://longbridge.com/en/quote/00244.HK.md"
symbol: "00244.HK"
name: "先施有限公司"
industry: "零售商"
---

# 先施有限公司 (00244.HK)

| Item | Detail |
|------|--------|
| Industry | 零售商 |
| Location | 港股市场 |
| Website | [www.sincere.com.hk](https://www.sincere.com.hk) |

## Company Profile

先施有限公司是一家主要从事百货业务及证券买卖的香港投资控股公司。该公司主要通过三大分部运营。百货分部从事百货业务经营。证券买卖分部从事中国香港及海外证券买卖。其他分部从事物业分租、提供广告代理服务以及一般及人寿保险。

## Financial Score

> *Longbridge Financial Score™ — Proprietary multi-factor rating model by [Longbridge](https://longbridge.com). This score is independently calculated by Longbridge and is not affiliated with any third-party rating agency.*
> Updated: 2026-02-14T04:30:10.000Z

**Overall: D (0.74)**

**Industry**: Broadline Retail

| Metric | Value |
|--------|-------|
| Industry Ranking | 14 / 18 |
| Industry Median | D |
| Industry Average | C |

- **Style**: Blend - Stocks in which the company has both growth and mature businesses.
- **Scale**: Small - The company's operation has a high degree of growth and volatility, making it easy to achieve high investment returns.

### Score Analysis

**Style Score**: 

#### Growth Score: 

| Indicator | Value | Rating |
|-----------|-------|--------|
| Revenue YoY | -4.60% |  |
| Net Profit YoY | 34.33% |  |

#### Value Score: 

| Indicator | Value | Rating |
|-----------|-------|--------|
| P/B Ratio | 21.86 |  |
| Dividend Ratio | 0.00% |  |


**Size Score**: 

#### Market Cap Score: 

| Indicator | Value | Rating |
|-----------|-------|--------|
| Market Cap | 453.28M |  |

#### Revenue Score: 

| Indicator | Value | Rating |
|-----------|-------|--------|
| Revenue | 130.54M |  |


**Multi Score**: D

#### Profit Score: D

| Indicator | Value | Rating |
|-----------|-------|--------|
| ROE | -103.51% | E |
| Profit Margin | -30.31% | E |
| Gross Margin | 47.28% | B |

#### Growth Score: D

| Indicator | Value | Rating |
|-----------|-------|--------|
| Revenue YoY | -4.60% | D |
| Net Profit YoY | 34.33% | B |
| Total Assets YoY | -33.14% | E |
| Net Assets YoY | -34.54% | E |

#### Cash Score: D

| Indicator | Value | Rating |
|-----------|-------|--------|
| Cash Flow Margin | -329.96% | D |
| OCF YoY | -4.60% | D |

#### Operating Score: D

| Indicator | Value | Rating |
|-----------|-------|--------|
| Turnover | 0.30 | D |

#### Debt Score: E

| Indicator | Value | Rating |
|-----------|-------|--------|
| Gearing Ratio | 81.16% | E |


```chart-data:radar
{
  "title": "Longbridge Financial Score - 先施有限公司",
  "chart_type": "radar",
  "dimensions": [
    {
      "name": "Profit",
      "grade": "D",
      "indicators": [
        {
          "name": "ROE",
          "value": "-103.51%",
          "rating": "E"
        },
        {
          "name": "Profit Margin",
          "value": "-30.31%",
          "rating": "E"
        },
        {
          "name": "Gross Margin",
          "value": "47.28%",
          "rating": "B"
        }
      ]
    },
    {
      "name": "Growth",
      "grade": "D",
      "indicators": [
        {
          "name": "Revenue YoY",
          "value": "-4.60%",
          "rating": "D"
        },
        {
          "name": "Net Profit YoY",
          "value": "34.33%",
          "rating": "B"
        },
        {
          "name": "Total Assets YoY",
          "value": "-33.14%",
          "rating": "E"
        },
        {
          "name": "Net Assets YoY",
          "value": "-34.54%",
          "rating": "E"
        }
      ]
    },
    {
      "name": "Cash",
      "grade": "D",
      "indicators": [
        {
          "name": "Cash Flow Margin",
          "value": "-329.96%",
          "rating": "D"
        },
        {
          "name": "OCF YoY",
          "value": "-4.60%",
          "rating": "D"
        }
      ]
    },
    {
      "name": "Operating",
      "grade": "D",
      "indicators": [
        {
          "name": "Turnover",
          "value": "0.30",
          "rating": "D"
        }
      ]
    },
    {
      "name": "Security",
      "grade": "E",
      "indicators": [
        {
          "name": "Gearing Ratio",
          "value": "81.16%",
          "rating": "E"
        }
      ]
    }
  ]
}
```

### Peer Comparison

| Rank | Name | Profit | Growth | Operation | Security | Cash | Rating |
|------|------|--------|--------|-----------|----------|------|--------|
| 01 | 阿里巴巴-W (HK.9988) | B | C | C | C | C | B |
| 02 | 阿里巴巴-WR (HK.89988) | B | B | C | C | C | B |
| 03 | 京东-SW (HK.9618) | B | B | A | D | A | B |
| 04 | 京东集团-SWR (HK.89618) | B | B | A | D | A | B |
| 05 | 名创优品 (HK.9896) | A | B | B | D | B | B |

## Valuation Analysis

| Metric | Current | Industry Ranking | High | Median | Low |
|--------|---------|-----------------|------|--------|-----|
| PE (TTM) | -11.46 | 18/19 | - | - | - |
| PB | 21.86 | 16/19 | 20.91 | 10.15 | 6.60 |
| PS (TTM) | 3.47 | 17/19 | 3.37 | 3.07 | 2.34 |
| Dividend Yield | 0.00% | - | - | - | - |

## References

- [Company Overview](https://longbridge.com/en/quote/00244.HK/overview.md) - Shareholders, executives, business segments
- [Financials](https://longbridge.com/en/quote/00244.HK/norm.md) - Income statement, balance sheet, cash flow, distribution plan
- [Topics & Discussions](https://longbridge.com/en/quote/00244.HK/topics.md) - Community topics and discussions

---

> **Disclaimer**: This article is for reference only and does not constitute any investment advice.