---
title: "Shun Ho Holdings Limited (00253.HK)"
type: "quote"
locale: "en"
url: "https://longbridge.com/en/quote/00253.HK.md"
symbol: "00253.HK"
name: "Shun Ho Holdings Limited"
industry: "Hotels, Resorts and Cruise Lines"
---

# Shun Ho Holdings Limited (00253.HK)

| Item | Detail |
|------|--------|
| Industry | Hotels, Resorts and Cruise Lines |
| Location | HK Market |
| Website | [www.shunho.com.hk/shh/index.html](https://www.shunho.com.hk/shh/index.html) |

## Company Profile

Shun Ho Holdings Limited, an investment holding company, invests in and operates hotels in Hong Kong, the People’s Republic of China, and the United Kingdom. The company operates through Hospitality Services, Property Investment, and Securities Investment segments. It is also involved in the propert...

## Financial Score

> *Longbridge Financial Score™ — Proprietary multi-factor rating model by [Longbridge](https://longbridge.com). This score is independently calculated by Longbridge and is not affiliated with any third-party rating agency.*
> Updated: 2026-02-20T04:30:10.000Z

**Overall: C (0.58)**

**Industry**: Hotels, Resorts and Cruise Lines

| Metric | Value |
|--------|-------|
| Industry Ranking | 19 / 41 |
| Industry Median | C |
| Industry Average | C |

- **Style**: Value - Stocks where the company's main business is in a mature stage.
- **Scale**: Small - The company's operation has a high degree of growth and volatility, making it easy to achieve high investment returns.

### Score Analysis

**Style Score**: 

#### Growth Score: 

| Indicator | Value | Rating |
|-----------|-------|--------|
| Revenue YoY | 3.58% |  |
| Net Profit YoY | -87.80% |  |

#### Value Score: 

| Indicator | Value | Rating |
|-----------|-------|--------|
| P/B Ratio | 0.05 |  |
| Dividend Ratio | 0.00% |  |


**Size Score**: 

#### Market Cap Score: 

| Indicator | Value | Rating |
|-----------|-------|--------|
| Market Cap | 197.84M |  |

#### Revenue Score: 

| Indicator | Value | Rating |
|-----------|-------|--------|
| Revenue | 698.74M |  |


**Multi Score**: C

#### Profit Score: D

| Indicator | Value | Rating |
|-----------|-------|--------|
| ROE | -4.69% | D |
| Profit Margin | -27.45% | E |
| Gross Margin | 46.40% | B |

#### Growth Score: D

| Indicator | Value | Rating |
|-----------|-------|--------|
| Revenue YoY | 3.58% | C |
| Net Profit YoY | -87.80% | E |
| Total Assets YoY | -4.02% | D |
| Net Assets YoY | -2.97% | D |

#### Cash Score: D

| Indicator | Value | Rating |
|-----------|-------|--------|
| Cash Flow Margin | -364.34% | D |
| OCF YoY | 3.58% | C |

#### Operating Score: E

| Indicator | Value | Rating |
|-----------|-------|--------|
| Turnover | 0.07 | E |

#### Debt Score: A

| Indicator | Value | Rating |
|-----------|-------|--------|
| Gearing Ratio | 13.22% | A |


```chart-data:radar
{
  "title": "Longbridge Financial Score - Shun Ho Holdings Limited",
  "chart_type": "radar",
  "dimensions": [
    {
      "name": "Profit",
      "grade": "D",
      "indicators": [
        {
          "name": "ROE",
          "value": "-4.69%",
          "rating": "D"
        },
        {
          "name": "Profit Margin",
          "value": "-27.45%",
          "rating": "E"
        },
        {
          "name": "Gross Margin",
          "value": "46.40%",
          "rating": "B"
        }
      ]
    },
    {
      "name": "Growth",
      "grade": "D",
      "indicators": [
        {
          "name": "Revenue YoY",
          "value": "3.58%",
          "rating": "C"
        },
        {
          "name": "Net Profit YoY",
          "value": "-87.80%",
          "rating": "E"
        },
        {
          "name": "Total Assets YoY",
          "value": "-4.02%",
          "rating": "D"
        },
        {
          "name": "Net Assets YoY",
          "value": "-2.97%",
          "rating": "D"
        }
      ]
    },
    {
      "name": "Cash",
      "grade": "D",
      "indicators": [
        {
          "name": "Cash Flow Margin",
          "value": "-364.34%",
          "rating": "D"
        },
        {
          "name": "OCF YoY",
          "value": "3.58%",
          "rating": "C"
        }
      ]
    },
    {
      "name": "Operating",
      "grade": "E",
      "indicators": [
        {
          "name": "Turnover",
          "value": "0.07",
          "rating": "E"
        }
      ]
    },
    {
      "name": "Security",
      "grade": "A",
      "indicators": [
        {
          "name": "Gearing Ratio",
          "value": "13.22%",
          "rating": "A"
        }
      ]
    }
  ]
}
```

### Peer Comparison

| Rank | Name | Profit | Growth | Operation | Security | Cash | Rating |
|------|------|--------|--------|-----------|----------|------|--------|
| 01 | TU YI HLDG (HK.1701) | B | A | A | B | A | A |
| 02 | TRIP.COM-S (HK.9961) | A | B | D | B | C | B |
| 03 | TONGCHENGTRAVEL (HK.780) | B | B | C | C | B | B |
| 04 | TRAVELSKY TECH (HK.696) | B | B | D | B | B | B |
| 05 | TRAVEL EXPERT (HK.1235) | C | B | A | D | A | B |

## Valuation Analysis

| Metric | Current | Industry Ranking | High | Median | Low |
|--------|---------|-----------------|------|--------|-----|
| PE (TTM) | -1.03 | 23/41 | - | - | - |
| PB | 0.05 | 3/41 | 0.05 | 0.04 | 0.04 |
| PS (TTM) | 0.28 | 6/41 | 0.27 | 0.26 | 0.24 |
| Dividend Yield | 0.00% | - | - | - | - |

## References

- [Company Overview](https://longbridge.com/en/quote/00253.HK/overview.md) - Shareholders, executives, business segments
- [Financials](https://longbridge.com/en/quote/00253.HK/norm.md) - Income statement, balance sheet, cash flow, distribution plan
- [Topics & Discussions](https://longbridge.com/en/quote/00253.HK/topics.md) - Community topics and discussions

---

> **Disclaimer**: This article is for reference only and does not constitute any investment advice.
