When the penetration rate of the "cat economy" exceeds 50%, one in every two pet-owning families is exploring the possibility of harmonious coexistence with their pets. However, reality often comes with "sweet troubles": furniture damage, hair accumulation, spatial chaos, and safety hazards such as sharp table corners and the ingestion of foreign objects leave many pet owners caught between traditional home furnishings and pet needs. For a long time, the supply in the home market has mostly remained at the level of scattered pet products, lacking systematic whole-home solutions, leading to increasing "spatial anxiety" among consumers.

To address this industry pain point, Milaner, a young internet brand under Sofia Home Group, recently held a launch event in Guangzhou titled "Human-Pet Companionship, Whole Home Renewal," introducing the "Human-Pet Co-living Lifestyle" and "Yuechong" product series. The aim is to promote the transformation of the home industry from "human-centered" to "human-pet coexistence" by focusing on whole-home customization. Liu Dongdong, General Manager of the Milaner Division, stated, "What we do in home furnishings is essentially a proposal for a lifestyle." Leveraging Sofia Group's 45 years of customization expertise and its Industry 4.0 smart manufacturing base, Milaner integrates pet needs into the entire home space from the design source.

The newly launched "Yuechong" series revolves around three core logics: first, zoned storage, setting up exclusive hidden storage areas for pet supplies within the core furniture of the home; second, vertical movement lines, utilizing wall space to create three-dimensional activity systems such as cat climbing frames and jumping platforms, freeing up floor space; third, safety first, using high environmental grade boards throughout the line, combined with rounded corners and hidden wiring designs to avoid health hazards from the source.

Behind the industry pain points lies a market gap that urgently needs to be filled.

Liang Wen, head of commercial home industry clue advertising at Bilibili, provided data showing that the platform has 36 million users interested in pet content, but 69.5% of them have never heard of "custom pet furniture." Wang Peng, Vice President of Jiuan Home, pointed out that the Chinese home industry is transitioning from "meeting living functions" to "responding to emotional needs," with "human-pet coexistence" being one of the most representative living scenarios in this round of consumption upgrade. In the future, Milaner's "Yuechong" series will enter Jiuan Home and deeply integrate with "Jiuan Preferred · Human-Pet Home," jointly exploring new offline scenarios.

Additionally, Milaner has collaborated with Bilibili, the Guangzhou Animal Diagnosis and Treatment Industry Association, and others to release the "Guide to Raising a Cat with You," integrating the real needs of over 4,000 pet owners. Industry insiders believe this not only provides actionable references for pet-owning families but also fills the gap in industry standards for human-pet coexistence, marking the entry of the custom home industry into a new era of "pet-friendly."