The domestic home furnishing industry has fully entered a new development cycle dominated by existing housing, with the new housing market continuing to shrink. Renovation of second-hand houses and transformation of old houses have become the core growth engines of the home furnishing industry. Industry data shows that by 2025, the transaction area of second-hand houses in 30 key cities across the country will reach 214 million square meters, setting a new high in nearly five years. At the same time, the demand for home decoration consumption continues to iterate and upgrade, with over 80% of consumers prioritizing integrated style and one-stop home decoration services. The traditional model of scattered procurement of individual items is gradually being eliminated by the market, and comprehensive decoration has become the mainstream consumption trend.

Against the backdrop of continuous release of existing demand, industry pain points remain prominent. Most consumers face difficulties in soft decoration matching and discrepancies between design implementation effects and expectations, bringing new upgrade opportunities for home furnishing brands. In terms of channels and traffic, Sofia relies on more than 4,000 offline stores nationwide, accumulating over 1 million precise customer resources each year. At the same time, it is laying out online traffic channels such as short videos and local life services, creating a two-way traffic flow between online and offline, and building a stable and efficient private traffic pool to solidify the traffic foundation for the new model.

In response to the industry's core pain points and new consumer demands, Sofia has launched a new home aesthetics store format based on the "1+N+X" all-domain channel strategy. The store integrates customized cabinets, finished furniture, and full-house soft decoration matching into a comprehensive product offering, creating a one-stop comprehensive decoration solution. The market response has been enthusiastic since the new model was implemented. Among them, the Zhengzhou store has become a benchmark model: this 383㎡ Sofia home aesthetics store achieved breakeven within just three months of opening, with both customer unit price and sales per square meter doubling, and monthly sales exceeding one million yuan, with customized customer traffic accounting for 60% of the overall customer acquisition, demonstrating an efficient profit model that has been fully validated by the market.

Industry forecast data shows that the domestic home soft decoration market size will continue to expand, steadily growing from 450 billion yuan in 2025 to 780 billion yuan in 2030, with smart soft furniture becoming the core increment of the track. Having deepened its presence in the home furnishing industry for many years, Sofia has built an irreplicable differentiated competitive barrier with its mature comprehensive design capabilities, over 1 billion yuan in cumulative R&D investment, a complete supply chain system, and standardized delivery services, forming a core competitive advantage in the existing market.

Currently, the Sofia home aesthetics store model has rapidly expanded nationwide, attracting many finished furniture companies to join the layout, achieving both market reputation and performance. The brand has a clear strategic plan to accelerate the pace of national store expansion, planning to open 100 new home aesthetics stores by 2026, relying on the professional team at headquarters to fully promote the standardized replication of the model. In the current intense competition in the existing industry, Sofia's new store format, which is comprehensive, light-asset, and highly empowering, not only creates a new second growth curve for home practitioners but also provides a high-quality model for the transformation and upgrading of the home furnishing industry and breaking through in all domains