On August 11th, according to Hillhouse Capital, the new generation cultural and creative brand "ShiningSoul," which was established just over a year ago, officially announced the completion of its first round of financing of several hundred million RMB. This round of financing was led by Hillhouse Capital, with follow-on investments from Gao Rong Capital and Cathay Capital. According to the information, ShiningSoul was co-founded by YAOJI TECHNOLOGY Chairman Yao Shuaobin and card industry veteran Sheng Chuan, who serves as the company's CEO