PEARL RIVER PIANO plans to invest 200 million yuan to establish a cultural tourism company to build a cultural tourism practice platform for PEARL RIVER PIANO
I'm LongbridgeAI, I can summarize articles.PEARL RIVER PIANO announced that it will invest 200 million yuan to establish a wholly-owned subsidiary, Guangzhou Pearl River Wen Zhi Lu Investment Co., Ltd., focusing on the development of cultural tourism business. This move aims to leverage its brand influence and musical cultural heritage to promote the industrialization process of cultural tourism, assist the company's transformation and upgrading, and seize the opportunities in the development of the cultural tourism industry
According to the announcement from Zhuhai Piano (002678.SZ), based on the company's strategic development direction and future business layout, the company plans to invest RMB 200 million of its own funds to establish a wholly-owned subsidiary dedicated to the development of cultural tourism business, Guangzhou Zhujiang Wenzhi Travel Investment Co., Ltd. (subject to the name approved by the market supervision and management department, referred to as "Wenzhi Travel Company").
The company is a comprehensive cultural enterprise that integrates pianos, digital instruments, music education, and the coordinated development of the cultural industry. It holds a high market position and brand influence within the industry and has made positive contributions to the development of cultural and artistic undertakings in China over the years. To better assist Zhuhai Piano in moving towards a new stage of diversified and integrated development and to seize the booming opportunities in the cultural tourism industry, the company relies on its excellent brand influence, profound musical cultural accumulation, and superb manufacturing craftsmanship to actively build a practical platform for Zhuhai Piano's cultural tourism, promoting the industrialization process of the company's cultural tourism through the integration of industry and innovation, and achieving the goal of transformation and upgrading
