Video is becoming the core competitiveness of cross-border social e-commerce and is the real dividing line that widens the gap between enterprises.

In the field of cross-border social e-commerce, product selection, placement, and operation are the core competencies of every enterprise. Above all this, what truly determines the ceiling of enterprise scale is a more fundamental capability—whether it can continuously produce high-quality, high-conversion video materials tailored to different markets, languages, and scenarios in the shortest time for a large number of products. Recently, JIHONG E-commerce and Volcano Engine officially reached a deep cooperation, focusing on the systematic upgrade of Seedance AI video production capabilities, jointly opening a new phase of intelligent content production in cross-border e-commerce.

Deep Cooperation: Complementary Capabilities, Co-Building Systems

In this cooperation, JIHONG E-commerce introduces the core AI video generation capabilities of models such as Seedance 2.0 and Seedream 5.0 lite under Volcano Engine, and deeply integrates them with the company's independently developed intelligent material production tool GiiVideo, jointly building an AI video material production scheduling system for all scenarios in cross-border e-commerce.

Both parties leverage their strengths, with Volcano Engine deeply empowering with cutting-edge video generation technology, while JIHONG E-commerce integrates over a decade of accumulated massive material data, mature content creation methodologies, and localized insights from multiple global markets, achieving complementary capabilities and collaborative construction.

The dual empowerment of technical capabilities and industry accumulation drives progress.

Core Proposition: Video Materials

Is the real battlefield of efficiency competition

Wang Yapeng: General Head of JIHONG Co. E-commerce Sector

Wei Jiaxu: Vice President of Volcano Engine

Currently, in the advertising materials on mainstream platforms such as Google, TikTok, and Meta, videos account for over 95% of JIHONG E-commerce's materials. Video is the core carrier of algorithm distribution on social platforms, a key touchpoint that drives user decisions and achieves efficient conversions, and the first front for brands to establish recognition in the global market However, JIHONG's e-commerce business spans multiple core markets globally, with significant differences in cultural context, user habits, and aesthetic preferences across different regions. The traditional material production model has limited capacity, making it difficult to realize the ideal of personalized advertising at scale.

What constrains advertising efficiency is not the advertising technology itself, but the lack of video materials and the absence of localization.

Path to Breakthrough: Dual-Layer Structure

Building Uncopyable Production Barriers

JIHONG's e-commerce solution is built on a clear two-layer strategic framework.

First Layer: Accessing Seedance to Break Through the Capacity Limit of Scalable Localized Production.

After introducing the Seedance series models, JIHONG's e-commerce can quickly and in bulk generate highly localized custom video materials tailored to different markets, demographics, and usage scenarios. The same product can form a differentiated content matrix covering multiple regions in a short time—personalized for each viewer, turning operational ideals into scalable execution capabilities.

Second Layer: Deeply Integrating a Decade of Industry Accumulation to Drive GiiVideo in Building a Dedicated Intelligent Production Closed Loop.

General AI capabilities address the question of whether videos can be produced, while industry competitiveness determines whether better videos can be continuously produced. JIHONG's e-commerce systematically transforms over a decade of cross-border practical experience, successful methodologies, multi-market localization insights, and precise advertising experience into exclusive skills layered on top of Seedance, driving GiiVideo's comprehensive iteration and upgrade, creating a complete closed loop that integrates "ten years of industry insights × exclusive material data × top-tier AI generation capabilities."

This is not a simple integration of a general AI tool, but a customized intelligent production capability specifically for the cross-border social e-commerce scenario, validated through practical experience and continuously evolving.

General capabilities set the industry benchmark, while exclusive accumulation builds a competitive moat.

Guo Xinhua: General Manager of Jikeyin & Danjun

Wu Shundong: Solution Architect for the Pan-Internet Industry at Volcano Engine

Mao Hongbo: CTO of Jikeyin & Danjun

Goal Anchored: Overall Improvement of Video Production Efficiency by Ten Times The core quantitative goal of the cooperation between both parties is clear—an overall tenfold increase in video production efficiency!

The leap in efficiency will directly translate into continuous optimization of advertising conversion rates and substantial breakthroughs in the depth of localization penetration in global markets, building a more solid video production infrastructure for the overall business growth of the company.

Video is the most powerful language connecting brands with global consumers. The collaboration between JIHONG CO and Volcano Engine starts from this point, aiming to build higher competitive barriers on the journey of global growth.

This cooperation is not only an upgrade of JIHONG CO's own production model but also provides a paradigm reference of "AI technology + industry accumulation" for the cross-border e-commerce industry: breaking the dilemma that "general AI tools cannot meet the deep needs of e-commerce scenarios," proving that a customized, closed-loop AI production system is the core of long-term competitiveness, and validating that the efficiency of video material production will become a key watershed for future cross-border e-commerce companies to widen the gap