XIN HEE stated in a conference call that Xiaohongshu is an important promotional and marketing partner for the company. The company's brands, including JORYA, JORYAweekend, ΛNMΛNI Enmanlin, Caroline, and AIVEI, have all settled on the platform. In addition, the global brand ambassador for JORYA, Zhao Lusi, has 18.5 million followers on Xiaohongshu, and JORYAweekend brand ambassador Meng Ziyi has over a million followers, giving them a wide influence on the platform. Xiaohongshu is the channel with the highest proportion of the company's public relations and advertising. In 2024, the company plans to invest tens of millions on Xiaohongshu. Xiaohongshu has become the largest marketing battleground from brand promotion to conversion. In 2025, brands like JORYA will maintain core investments in the Xiaohongshu platform, bundle marketing with brand ambassadors, enrich marketing strategies on Xiaohongshu, and continuously enhance brand awareness and influence