---
title: "Sincere Watch (Hong Kong) Limited (00444.HK)"
type: "quote"
locale: "en"
url: "https://longbridge.com/en/quote/00444.HK.md"
symbol: "00444.HK"
name: "Sincere Watch (Hong Kong) Limited"
industry: "Distributors"
---

# Sincere Watch (Hong Kong) Limited (00444.HK)

| Item | Detail |
|------|--------|
| Industry | Distributors |
| Location | HK Market |
| Website | [www.sincerewatch.com.hk](https://www.sincerewatch.com.hk) |

## Company Profile

Sincere Watch (Hong Kong) Limited, an investment holding company, distributes branded luxury watches, timepieces, and accessories in Hong Kong, Macau, Taiwan, Korea, the People’s Republic of China, and internationally. It operates in two segments, Watch Distribution and Property Investment. The comp...

## Financial Score

> *Longbridge Financial Score™ — Proprietary multi-factor rating model by [Longbridge](https://longbridge.com). This score is independently calculated by Longbridge and is not affiliated with any third-party rating agency.*
> Updated: 2026-02-20T04:30:10.000Z

**Overall: E (0.84)**

**Industry**: Distributors

| Metric | Value |
|--------|-------|
| Industry Ranking | 21 / 21 |
| Industry Median | C |
| Industry Average | C |

- **Style**: Value - Stocks where the company's main business is in a mature stage.
- **Scale**: Small - The company's operation has a high degree of growth and volatility, making it easy to achieve high investment returns.

### Score Analysis

**Style Score**: 

#### Growth Score: 

| Indicator | Value | Rating |
|-----------|-------|--------|
| Revenue YoY | -50.20% |  |
| Net Profit YoY | 23.45% |  |

#### Value Score: 

| Indicator | Value | Rating |
|-----------|-------|--------|
| P/B Ratio | -1.50 |  |
| Dividend Ratio | 0.00% |  |


**Size Score**: 

#### Market Cap Score: 

| Indicator | Value | Rating |
|-----------|-------|--------|
| Market Cap | 60.44M |  |

#### Revenue Score: 

| Indicator | Value | Rating |
|-----------|-------|--------|
| Revenue | 71.13M |  |


**Multi Score**: E

#### Profit Score: E

| Indicator | Value | Rating |
|-----------|-------|--------|
| ROE | -323.09% | E |
| Profit Margin | -304.68% | E |
| Gross Margin | 55.85% | B |

#### Growth Score: D

| Indicator | Value | Rating |
|-----------|-------|--------|
| Revenue YoY | -50.20% | E |
| Net Profit YoY | 23.45% | B |
| Total Assets YoY | 13.81% | B |
| Net Assets YoY | -122.61% | E |

#### Cash Score: E

| Indicator | Value | Rating |
|-----------|-------|--------|
| Cash Flow Margin | -32.82% | D |
| OCF YoY | -50.20% | E |

#### Operating Score: E

| Indicator | Value | Rating |
|-----------|-------|--------|
| Turnover | 0.09 | E |

#### Debt Score: E

| Indicator | Value | Rating |
|-----------|-------|--------|
| Gearing Ratio | 104.83% | E |


```chart-data:radar
{
  "title": "Longbridge Financial Score - Sincere Watch (Hong Kong) Limited",
  "chart_type": "radar",
  "dimensions": [
    {
      "name": "Profit",
      "grade": "E",
      "indicators": [
        {
          "name": "ROE",
          "value": "-323.09%",
          "rating": "E"
        },
        {
          "name": "Profit Margin",
          "value": "-304.68%",
          "rating": "E"
        },
        {
          "name": "Gross Margin",
          "value": "55.85%",
          "rating": "B"
        }
      ]
    },
    {
      "name": "Growth",
      "grade": "D",
      "indicators": [
        {
          "name": "Revenue YoY",
          "value": "-50.20%",
          "rating": "E"
        },
        {
          "name": "Net Profit YoY",
          "value": "23.45%",
          "rating": "B"
        },
        {
          "name": "Total Assets YoY",
          "value": "13.81%",
          "rating": "B"
        },
        {
          "name": "Net Assets YoY",
          "value": "-122.61%",
          "rating": "E"
        }
      ]
    },
    {
      "name": "Cash",
      "grade": "E",
      "indicators": [
        {
          "name": "Cash Flow Margin",
          "value": "-32.82%",
          "rating": "D"
        },
        {
          "name": "OCF YoY",
          "value": "-50.20%",
          "rating": "E"
        }
      ]
    },
    {
      "name": "Operating",
      "grade": "E",
      "indicators": [
        {
          "name": "Turnover",
          "value": "0.09",
          "rating": "E"
        }
      ]
    },
    {
      "name": "Security",
      "grade": "E",
      "indicators": [
        {
          "name": "Gearing Ratio",
          "value": "104.83%",
          "rating": "E"
        }
      ]
    }
  ]
}
```

### Peer Comparison

| Rank | Name | Profit | Growth | Operation | Security | Cash | Rating |
|------|------|--------|--------|-----------|----------|------|--------|
| 01 | CTIHK (HK.6055) | B | B | A | D | B | B |
| 02 | CB GLOBAL (HK.8026) | C | B | D | A | B | B |
| 03 | ZXZN QI-HOUSE (HK.8395) | B | A | A | D | A | B |
| 04 | WINE'S LINK (HK.8509) | B | B | B | B | B | B |
| 05 | AUSUPREME (HK.2031) | A | B | A | A | B | B |

## Valuation Analysis

| Metric | Current | Industry Ranking | High | Median | Low |
|--------|---------|-----------------|------|--------|-----|
| PE (TTM) | -0.28 | 13/23 | - | - | - |
| PB | -1.50 | 23/23 | - | - | - |
| PS (TTM) | 1.29 | 13/23 | 1.29 | 1.29 | 1.29 |
| Dividend Yield | 0.00% | - | - | - | - |

## References

- [Company Overview](https://longbridge.com/en/quote/00444.HK/overview.md) - Shareholders, executives, business segments
- [Financials](https://longbridge.com/en/quote/00444.HK/norm.md) - Income statement, balance sheet, cash flow, distribution plan
- [Topics & Discussions](https://longbridge.com/en/quote/00444.HK/topics.md) - Community topics and discussions

---

> **Disclaimer**: This article is for reference only and does not constitute any investment advice.
