---
title: "新传企划有限公司 (01284.HK)"
type: "quote"
locale: "en"
url: "https://longbridge.com/en/quote/01284.HK.md"
symbol: "01284.HK"
name: "新传企划有限公司"
industry: "媒体"
---

# 新传企划有限公司 (01284.HK)

| Item | Detail |
|------|--------|
| Industry | 媒体 |
| Location | 港股市场 |
| Website | [www.newmedialab.com.hk](https://www.newmedialab.com.hk) |

## Company Profile

新传企划有限公司是一家主要从事数码媒体的投资控股公司，公司主要透过数码媒体平台向广告商，包括跨国品牌所有者、广告代理公司至中小企等提供综合广告解决方案。该公司还从事媒体品牌经营业务和印刷媒体及杂志及书籍出版业务。该公司还提供综合广告产品及服务。

## Financial Score

> *Longbridge Financial Score™ — Proprietary multi-factor rating model by [Longbridge](https://longbridge.com). This score is independently calculated by Longbridge and is not affiliated with any third-party rating agency.*
> Updated: 2026-02-22T04:30:11.000Z

**Overall: C (0.45)**

**Industry**: Media

| Metric | Value |
|--------|-------|
| Industry Ranking | 28 / 61 |
| Industry Median | C |
| Industry Average | C |

- **Style**: Value - Stocks where the company's main business is in a mature stage.
- **Scale**: Small - The company's operation has a high degree of growth and volatility, making it easy to achieve high investment returns.

### Score Analysis

**Style Score**: 

#### Growth Score: 

| Indicator | Value | Rating |
|-----------|-------|--------|
| Revenue YoY | -11.67% |  |
| Net Profit YoY | -32.22% |  |

#### Value Score: 

| Indicator | Value | Rating |
|-----------|-------|--------|
| P/B Ratio | 1.13 |  |
| Dividend Ratio | 11.75% |  |


**Size Score**: 

#### Market Cap Score: 

| Indicator | Value | Rating |
|-----------|-------|--------|
| Market Cap | 213.00M |  |

#### Revenue Score: 

| Indicator | Value | Rating |
|-----------|-------|--------|
| Revenue | 195.91M |  |


**Multi Score**: C

#### Profit Score: C

| Indicator | Value | Rating |
|-----------|-------|--------|
| ROE | 6.37% | C |
| Profit Margin | 6.31% | B |
| Gross Margin | 26.81% | C |

#### Growth Score: D

| Indicator | Value | Rating |
|-----------|-------|--------|
| Revenue YoY | -11.67% | E |
| Net Profit YoY | -32.22% | D |
| Total Assets YoY | -11.48% | E |
| Net Assets YoY | -6.38% | D |

#### Cash Score: C

| Indicator | Value | Rating |
|-----------|-------|--------|
| Cash Flow Margin | 1584.84% | B |
| OCF YoY | -11.67% | E |

#### Operating Score: B

| Indicator | Value | Rating |
|-----------|-------|--------|
| Turnover | 0.72 | B |

#### Debt Score: B

| Indicator | Value | Rating |
|-----------|-------|--------|
| Gearing Ratio | 26.42% | B |


```chart-data:radar
{
  "title": "Longbridge Financial Score - 新传企划有限公司",
  "chart_type": "radar",
  "dimensions": [
    {
      "name": "Profit",
      "grade": "C",
      "indicators": [
        {
          "name": "ROE",
          "value": "6.37%",
          "rating": "C"
        },
        {
          "name": "Profit Margin",
          "value": "6.31%",
          "rating": "B"
        },
        {
          "name": "Gross Margin",
          "value": "26.81%",
          "rating": "C"
        }
      ]
    },
    {
      "name": "Growth",
      "grade": "D",
      "indicators": [
        {
          "name": "Revenue YoY",
          "value": "-11.67%",
          "rating": "E"
        },
        {
          "name": "Net Profit YoY",
          "value": "-32.22%",
          "rating": "D"
        },
        {
          "name": "Total Assets YoY",
          "value": "-11.48%",
          "rating": "E"
        },
        {
          "name": "Net Assets YoY",
          "value": "-6.38%",
          "rating": "D"
        }
      ]
    },
    {
      "name": "Cash",
      "grade": "C",
      "indicators": [
        {
          "name": "Cash Flow Margin",
          "value": "1584.84%",
          "rating": "B"
        },
        {
          "name": "OCF YoY",
          "value": "-11.67%",
          "rating": "E"
        }
      ]
    },
    {
      "name": "Operating",
      "grade": "B",
      "indicators": [
        {
          "name": "Turnover",
          "value": "0.72",
          "rating": "B"
        }
      ]
    },
    {
      "name": "Security",
      "grade": "B",
      "indicators": [
        {
          "name": "Gearing Ratio",
          "value": "26.42%",
          "rating": "B"
        }
      ]
    }
  ]
}
```

### Peer Comparison

| Rank | Name | Profit | Growth | Operation | Security | Cash | Rating |
|------|------|--------|--------|-----------|----------|------|--------|
| 01 | 吉宏股份 (HK.2603) | B | B | A | B | A | B |
| 02 | 趣致集团 (HK.917) | A | A | B | B | B | B |
| 03 | 笔克远东 (HK.752) | B | B | A | D | B | B |
| 04 | 优矩控股 (HK.1948) | C | A | A | D | A | B |
| 05 | 交个朋友控股 (HK.1450) | B | C | A | C | B | B |

## Valuation Analysis

| Metric | Current | Industry Ranking | High | Median | Low |
|--------|---------|-----------------|------|--------|-----|
| PE (TTM) | 17.23 | 9/62 | 17.96 | 16.02 | 12.68 |
| PB | 1.13 | 26/62 | 1.18 | 1.05 | 0.90 |
| PS (TTM) | 1.09 | 31/62 | 1.13 | 1.01 | 0.84 |
| Dividend Yield | 11.75% | 2/62 | 13.24% | 11.58% | 10.07% |

## References

- [Company Overview](https://longbridge.com/en/quote/01284.HK/overview.md) - Shareholders, executives, business segments
- [Financials](https://longbridge.com/en/quote/01284.HK/norm.md) - Income statement, balance sheet, cash flow, distribution plan
- [Topics & Discussions](https://longbridge.com/en/quote/01284.HK/topics.md) - Community topics and discussions

---

> **Disclaimer**: This article is for reference only and does not constitute any investment advice.