---
title: "Baidu, Inc. (09888.HK)"
type: "quote"
locale: "en"
url: "https://longbridge.com/en/quote/09888.HK.md"
symbol: "09888.HK"
name: "Baidu, Inc."
industry: "Interactive Media and Services"
---

# Baidu, Inc. (09888.HK)

| Item | Detail |
|------|--------|
| Industry | Interactive Media and Services |
| Location | HK Market |
| Website | [ir.baidu.com](https://ir.baidu.com) |

## Company Profile

Baidu, Inc. provides online marketing and non-marketing value added services through an internet platform in the People’s Republic of China. It operates in two segments, Baidu Core and iQIYI. The Baidu Core segment offers search-based, feed-based, and other online marketing services; cloud services;...

## Financial Score

> *Longbridge Financial Score™ — Proprietary multi-factor rating model by [Longbridge](https://longbridge.com). This score is independently calculated by Longbridge and is not affiliated with any third-party rating agency.*
> Updated: 2026-02-20T04:30:10.000Z

**Overall: C (0.51)**

**Industry**: Interactive Media and Services

| Metric | Value |
|--------|-------|
| Industry Ranking | 12 / 24 |
| Industry Median | C |
| Industry Average | C |

- **Style**: Value - Stocks where the company's main business is in a mature stage.
- **Scale**: Large - The company has stable operations, allowing for dependable long-term returns.

### Score Analysis

**Style Score**: 

#### Growth Score: 

| Indicator | Value | Rating |
|-----------|-------|--------|
| Revenue YoY | -3.60% |  |
| Net Profit YoY | -59.29% |  |

#### Value Score: 

| Indicator | Value | Rating |
|-----------|-------|--------|
| P/B Ratio | 1.31 |  |
| Dividend Ratio | 0.00% |  |


**Size Score**: 

#### Market Cap Score: 

| Indicator | Value | Rating |
|-----------|-------|--------|
| Market Cap | 378.43B |  |

#### Revenue Score: 

| Indicator | Value | Rating |
|-----------|-------|--------|
| Revenue | 140.97B |  |


**Multi Score**: C

#### Profit Score: C

| Indicator | Value | Rating |
|-----------|-------|--------|
| ROE | 3.21% | C |
| Profit Margin | 6.90% | B |
| Gross Margin | 41.25% | B |

#### Growth Score: D

| Indicator | Value | Rating |
|-----------|-------|--------|
| Revenue YoY | -3.60% | D |
| Net Profit YoY | -59.29% | D |
| Total Assets YoY | 4.94% | C |
| Net Assets YoY | 1.59% | C |

#### Cash Score: C

| Indicator | Value | Rating |
|-----------|-------|--------|
| Cash Flow Margin | 1551.10% | B |
| OCF YoY | -3.60% | D |

#### Operating Score: D

| Indicator | Value | Rating |
|-----------|-------|--------|
| Turnover | 0.30 | D |

#### Debt Score: B

| Indicator | Value | Rating |
|-----------|-------|--------|
| Gearing Ratio | 35.24% | B |


```chart-data:radar
{
  "title": "Longbridge Financial Score - Baidu, Inc.",
  "chart_type": "radar",
  "dimensions": [
    {
      "name": "Profit",
      "grade": "C",
      "indicators": [
        {
          "name": "ROE",
          "value": "3.21%",
          "rating": "C"
        },
        {
          "name": "Profit Margin",
          "value": "6.90%",
          "rating": "B"
        },
        {
          "name": "Gross Margin",
          "value": "41.25%",
          "rating": "B"
        }
      ]
    },
    {
      "name": "Growth",
      "grade": "D",
      "indicators": [
        {
          "name": "Revenue YoY",
          "value": "-3.60%",
          "rating": "D"
        },
        {
          "name": "Net Profit YoY",
          "value": "-59.29%",
          "rating": "D"
        },
        {
          "name": "Total Assets YoY",
          "value": "4.94%",
          "rating": "C"
        },
        {
          "name": "Net Assets YoY",
          "value": "1.59%",
          "rating": "C"
        }
      ]
    },
    {
      "name": "Cash",
      "grade": "C",
      "indicators": [
        {
          "name": "Cash Flow Margin",
          "value": "1551.10%",
          "rating": "B"
        },
        {
          "name": "OCF YoY",
          "value": "-3.60%",
          "rating": "D"
        }
      ]
    },
    {
      "name": "Operating",
      "grade": "D",
      "indicators": [
        {
          "name": "Turnover",
          "value": "0.30",
          "rating": "D"
        }
      ]
    },
    {
      "name": "Security",
      "grade": "B",
      "indicators": [
        {
          "name": "Gearing Ratio",
          "value": "35.24%",
          "rating": "B"
        }
      ]
    }
  ]
}
```

### Peer Comparison

| Rank | Name | Profit | Growth | Operation | Security | Cash | Rating |
|------|------|--------|--------|-----------|----------|------|--------|
| 01 | TENCENT (HK.700) | A | B | C | B | C | B |
| 02 | TENCENT-R (HK.80700) | A | B | C | B | C | B |
| 03 | KUAISHOU-W (HK.1024) | A | B | A | C | B | B |
| 04 | KUAISHOU-WR (HK.81024) | A | B | A | C | B | B |
| 05 | BILIBILI-W (HK.9626) | C | B | B | D | A | B |

## Valuation Analysis

| Metric | Current | Industry Ranking | High | Median | Low |
|--------|---------|-----------------|------|--------|-----|
| PE (TTM) | 35.99 | 16/24 | 33.12 | 9.93 | 8.39 |
| PB | 1.22 | 14/24 | 1.20 | 0.91 | 0.81 |
| PS (TTM) | 2.48 | 17/24 | 2.47 | 1.80 | 1.62 |
| Dividend Yield | 0.00% | - | - | - | - |

## Institutional View

### Analyst Rating Distribution

> As of 2026-02-15T16:00:00.000Z

Total Analysts: **25**

| Rating | Count | Percentage |
|--------|-------|-----------|
| Buy | 18 | 72% |
| Overweight | 3 | 12% |
| Hold | 3 | 12% |
| Underweight | 1 | 4% |
| Sell | 0 | 0% |

### Target Price Forecast

| Metric | Price |
|--------|-------|
| Current Price | 129.00 |
| Highest Target | 259.20 |
| Lowest Target | 88.86 |

## References

- [Company Overview](https://longbridge.com/en/quote/09888.HK/overview.md) - Shareholders, executives, business segments
- [Financials](https://longbridge.com/en/quote/09888.HK/norm.md) - Income statement, balance sheet, cash flow, distribution plan
- [Topics & Discussions](https://longbridge.com/en/quote/09888.HK/topics.md) - Community topics and discussions

---

> **Disclaimer**: This article is for reference only and does not constitute any investment advice.