---
title: "微博股份有限公司 (09898.HK)"
type: "quote"
locale: "en"
url: "https://longbridge.com/en/quote/09898.HK.md"
symbol: "09898.HK"
name: "微博股份有限公司"
industry: "互聯網內容與信息"
---

# 微博股份有限公司 (09898.HK)

| Item | Detail |
|------|--------|
| Industry | 互聯網內容與信息 |
| Location | 港股市場 |
| Website | [weibo.com](https://weibo.com) |

## Company Profile

Weibo Corp是一家主要從事社交媒體廣告業務的中國公司。該公司經營兩個分部。廣告及營銷分部主要提供全方位的廣告定製及營銷方案。增值服務分部主要提供社交平臺的會員服務、在線遊戲、直播和社交電商等服務。該公司還從事互聯網和其他相關業務,包括提供互聯網內容和運營網絡遊戲。該公司的用戶可以在微博平臺上創建、發現、消費和分享各種形式的內容,包括文字、圖片、視頻、直播和音頻。該公司的主要產品是社交平臺“微博”。

## Financial Score

> *Longbridge Financial Score™ — Proprietary multi-factor rating model by [Longbridge](https://longbridge.com). This score is independently calculated by Longbridge and is not affiliated with any third-party rating agency.*
> Updated: 2026-02-21T04:30:11.000Z

**Overall: C (0.48)**

**Industry**: Interactive Media and Services

| Metric | Value |
|--------|-------|
| Industry Ranking | 15 / 24 |
| Industry Median | C |
| Industry Average | C |

- **Style**: Value - Stocks where the company's main business is in a mature stage.
- **Scale**: Mid - The company has stable operation of a large-cap stock and the high return of a small-cap stock.

### Score Analysis

**Style Score**: 

#### Growth Score: 

| Indicator | Value | Rating |
|-----------|-------|--------|
| Revenue YoY | -1.30% |  |
| Net Profit YoY | 23.15% |  |

#### Value Score: 

| Indicator | Value | Rating |
|-----------|-------|--------|
| P/B Ratio | 0.63 |  |
| Dividend Ratio | 8.23% |  |


**Size Score**: 

#### Market Cap Score: 

| Indicator | Value | Rating |
|-----------|-------|--------|
| Market Cap | 18.95B |  |

#### Revenue Score: 

| Indicator | Value | Rating |
|-----------|-------|--------|
| Revenue | 13.57B |  |


**Multi Score**: C

#### Profit Score: A

| Indicator | Value | Rating |
|-----------|-------|--------|
| ROE | 12.44% | B |
| Profit Margin | 26.57% | A |
| Gross Margin | 75.99% | A |

#### Growth Score: C

| Indicator | Value | Rating |
|-----------|-------|--------|
| Revenue YoY | -1.30% | D |
| Net Profit YoY | 23.15% | B |
| Total Assets YoY | 4.28% | C |
| Net Assets YoY | 7.20% | B |

#### Cash Score: C

| Indicator | Value | Rating |
|-----------|-------|--------|
| Cash Flow Margin | 376.30% | C |
| OCF YoY | -1.30% | D |

#### Operating Score: D

| Indicator | Value | Rating |
|-----------|-------|--------|
| Turnover | 0.26 | D |

#### Debt Score: C

| Indicator | Value | Rating |
|-----------|-------|--------|
| Gearing Ratio | 42.93% | C |


```chart-data:radar
{
  "title": "Longbridge Financial Score - 微博股份有限公司",
  "chart_type": "radar",
  "dimensions": [
    {
      "name": "Profit",
      "grade": "A",
      "indicators": [
        {
          "name": "ROE",
          "value": "12.44%",
          "rating": "B"
        },
        {
          "name": "Profit Margin",
          "value": "26.57%",
          "rating": "A"
        },
        {
          "name": "Gross Margin",
          "value": "75.99%",
          "rating": "A"
        }
      ]
    },
    {
      "name": "Growth",
      "grade": "C",
      "indicators": [
        {
          "name": "Revenue YoY",
          "value": "-1.30%",
          "rating": "D"
        },
        {
          "name": "Net Profit YoY",
          "value": "23.15%",
          "rating": "B"
        },
        {
          "name": "Total Assets YoY",
          "value": "4.28%",
          "rating": "C"
        },
        {
          "name": "Net Assets YoY",
          "value": "7.20%",
          "rating": "B"
        }
      ]
    },
    {
      "name": "Cash",
      "grade": "C",
      "indicators": [
        {
          "name": "Cash Flow Margin",
          "value": "376.30%",
          "rating": "C"
        },
        {
          "name": "OCF YoY",
          "value": "-1.30%",
          "rating": "D"
        }
      ]
    },
    {
      "name": "Operating",
      "grade": "D",
      "indicators": [
        {
          "name": "Turnover",
          "value": "0.26",
          "rating": "D"
        }
      ]
    },
    {
      "name": "Security",
      "grade": "C",
      "indicators": [
        {
          "name": "Gearing Ratio",
          "value": "42.93%",
          "rating": "C"
        }
      ]
    }
  ]
}
```

### Peer Comparison

| Rank | Name | Profit | Growth | Operation | Security | Cash | Rating |
|------|------|--------|--------|-----------|----------|------|--------|
| 01 | 騰訊控股 (HK.700) | A | B | C | B | C | B |
| 02 | 騰訊控股-R (HK.80700) | A | B | C | B | C | B |
| 03 | 快手-W (HK.1024) | A | B | A | C | B | B |
| 04 | 快手-WR (HK.81024) | A | B | A | C | B | B |
| 05 | 嗶哩嗶哩-W (HK.9626) | C | B | B | D | A | B |

## Valuation Analysis

| Metric | Current | Industry Ranking | High | Median | Low |
|--------|---------|-----------------|------|--------|-----|
| PE (TTM) | 5.26 | 2/24 | 7.50 | 6.77 | 5.66 |
| PB | 0.63 | 9/24 | 0.77 | 0.70 | 0.64 |
| PS (TTM) | 1.40 | 12/24 | 1.56 | 1.44 | 1.35 |
| Dividend Yield | 8.23% | 5/24 | 8.49% | 7.99% | 7.28% |

## Institutional View

### Analyst Rating Distribution

> As of 2026-01-31T16:00:00.000Z

Total Analysts: **9**

| Rating | Count | Percentage |
|--------|-------|-----------|
| Buy | 4 | 44% |
| Overweight | 0 | 0% |
| Hold | 4 | 44% |
| Underweight | 1 | 11% |
| Sell | 0 | 0% |

### Target Price Forecast

| Metric | Price |
|--------|-------|
| Current Price | 77.40 |
| Highest Target | 110.78 |
| Lowest Target | 68.21 |

## References

- [Company Overview](https://longbridge.com/en/quote/09898.HK/overview.md) - Shareholders, executives, business segments
- [Financials](https://longbridge.com/en/quote/09898.HK/norm.md) - Income statement, balance sheet, cash flow, distribution plan
- [Topics & Discussions](https://longbridge.com/en/quote/09898.HK/topics.md) - Community topics and discussions

---

> **Disclaimer**: This article is for reference only and does not constitute any investment advice.