On July 17, 2026, in London, there was a reported shift in the perception of television as it becomes more central to the matchday experience due to the increasing size of screens. This trend was observed particularly during the world's largest football tournament in North America, with viewers increasingly preferring larger screens for a more immersive experience. As the tournament reached its peak, the significance of television in shaping the viewing experience was evident, underscoring the evolving preferences of audiences worldwide.