Big Tech cashes in on £1 trillion ad market boom
The global ad market is booming, projected to reach $1.19 trillion in 2025, with Big Tech capturing 56.1% of ad spend outside China. Alphabet, Amazon, and Meta dominate, leaving UK agencies with a shrinking share. Digital channels account for 81% of UK ad spend, with platforms like TikTok growing rapidly. EU regulations favor Big Tech, disadvantaging smaller UK vendors. Despite UK's ad market growth, benefits are drained by global platforms.