According to the Zhitong Finance APP, Century (300078.SZ) announced that the company plans to use its own funds to subscribe for 14.2857 million shares issued by Zhejiang Mashang Technology Co., Ltd. ("Mashang Technology", listed on the National Equities Exchange and Quotations) to specific targets, with a subscription price of 3.5 yuan per share, and the subscription amount not exceeding 50 million yuan (including principal). It is expected that after the completion of this transaction, the company's shareholding will account for 17.68% of Mashang Technology's total share capital.

The announcement shows that Mashang Technology focuses on product anti-counterfeiting traceability supervision, with product digital identity management technology as its core, providing one-stop intelligent identity information application services for many well-known brand enterprises, offering full lifecycle management, services, and comprehensive solutions for products, integrating the entire traceability process from procurement, production, processing, warehousing, circulation to sales.

The announcement stated that this external investment and related transaction will benefit the company in fully undertaking domestic market demand, building an RFID Internet of Things application ecosystem, cultivating new revenue growth points through "point-driven surface," and driving the company's existing industries through strategic synergy, generating a huge linkage effect and comprehensively enhancing production and sales