On May 25th, the annual National Skin Care Day arrived as scheduled. This year, the promotional theme of National Skin Care Day focuses on "Safe Makeup, Beautiful Silver Age," directing attention to the makeup safety and skin care needs of the elderly population.

Under the guidance of regulatory authorities such as the Shanghai Municipal Drug Administration and the Yunnan Provincial Drug Administration, BTN Group deeply participated in the "525 Love Skin Day" themed promotional activities in both locations. From the public welfare science popularization event at Songjiang University Town to the resident service center in the Golden Community of Kunming Donghua Street, the company's professional team entered campuses and communities, transforming skin health knowledge into accessible daily protection.

Responding to Silver Age Needs, Bringing Safe Makeup into Communities

Against the backdrop of an accelerating aging population, the skin health needs of the elderly are becoming increasingly prominent. As the largest organ of the human body, the skin's barrier function gradually weakens with age, reducing its ability to protect against external stimuli and increasing the demand for cosmetic safety. However, compared to younger groups, the elderly have limited channels for acquiring knowledge about safe makeup, and misconceptions are more common. This situation forms the realistic background for this year's National Skin Care Day focusing on "Beautiful Silver Age."

On May 25th, the main science popularization event, guided by the Shanghai Municipal Drug Administration and hosted by the Shanghai Adverse Drug Reaction Monitoring Center, was held at Songjiang University Town. BTN set up a skin health testing and consultation area at the event site, providing one-on-one safe makeup guidance and professional skin care plans to the public. Meanwhile, in Kunming, a community promotional event hosted by the Yunnan Provincial Drug Administration and the Yunnan Provincial Drug Evaluation Center, with the support of the Yunnan Health Products and Cosmetics Industry Association and the Golden Community of Donghua Street, took place in the Golden Community. BTN invited skin care experts into the community to provide elderly residents with basic knowledge of adverse reactions to cosmetics, safe makeup common sense, and other science popularization content, as well as on-site skin testing and skin care consultation services. From Shanghai to Kunming, from university towns to residential communities, BTN, under the guidance of regulatory authorities in both locations, extends professional skin health services into the daily lives of families and individuals. The essence of "Safe Makeup, Beautiful Silver Age" is not only to provide skin care guidance for a specific group but also to popularize scientific skin care concepts to a broader public audience

Safety is not just a promise, but a meticulous approach at every step of the production line

In a series of public welfare science popularization activities, BTN conveys a clear and firm core proposition: safe makeup is not a race against time, but about choosing the right source. As a skin health company driven by research and development, BTN views safety as the fundamental premise for delivering all products, rather than being confined to marketing promises on advertisements or packaging.

This concept runs through the company's manufacturing logic. In BTN's dermatological-grade central factory, the conductivity of purified water used in skincare product production is actually controlled as low as 2.1μS/cm, far exceeding the standards required by the "Chinese Pharmacopoeia"; the air conditioning system achieves a filtration efficiency of 99.999% for particles larger than 0.3 microns, and the core process areas are controlled according to cleanroom standards, equivalent to the D-grade cleanroom standards of the pharmacopoeia. These rigorous standards constitute the safety baseline for every product before it leaves the factory.

Supporting these production standards is the company's long-term investment in quality control systems. To date, BTN has accumulated 350 approved patents and participated in the formulation of 10 national standards and 78 group standards. By 2025, the company's R&D investment will reach 252 million yuan, with R&D personnel accounting for 11.6% of the total workforce. From raw material selection to formula validation and finished product inspection, every link strictly follows a complete quality closed-loop logic.

Answering scientifically, responding to safety propositions with R&D innovation

In the skincare industry, consumers' understanding of skin homeostasis is often simplified to a "supplement what is lacking" approach, such as supplementing lipids when lacking lipids, or supplementing collagen when lacking collagen. This straightforward and easy-to-understand logic aligns more with public expectations, making it easier to achieve communication effects in the market. However, BTN chooses a more challenging yet solid path: consistently adhering to the essential logic of scientific skincare, emphasizing scientific research and development rather than merely catering to superficial market communication This reverence for science is rooted in BTN's "Source Innovation" R&D system. Unlike the conventional approach in the industry of selecting ready-made ingredients from supplier catalogs for recombination, BTN chooses to return to the source, starting from a sea buckthorn fruit, completing the entire chain of independent R&D from planting, nurturing, extraction, verification, to filing. The same plant, after more than a decade of in-depth research, has developed a complete family of raw materials from sea buckthorn oil to sea buckthorn polysaccharides and sea buckthorn flavonoids. This "from 0 to 1" source innovation capability is the underlying logic that enables BTN to turn safety from concept into reality.

As of now, BTN has filed nearly 30 new cosmetic raw materials, ranking among the top in the domestic industry, with three raw materials successfully entering the international cosmetic ingredient directory. The global research layout in China, France, and Japan, along with the cross-border "industry-university-research-medical" innovation system, is steadily advancing, and the differentiated advantage of "Yunnan characteristics, Chinese ingredients" is becoming BTN's core label in responding to skin health issues.

From Public Welfare to Ecology, Long-termism Realizes Social Responsibility

This commitment to safety and reverence for science is clearly reflected in BTN's public welfare practices. From the "We Smile Sunshine Program" launched in 2016 to a series of public welfare activities built around the 525 National Skin Care Day, the company has gradually established a comprehensive public welfare system covering "prevention-intervention-education-long-term management." During this year's 525 Skin Care Day, BTN's core brand Winona collaborated with the China Non-Prescription Drug Association to launch a public welfare pop-up event in Shanghai, promoting skin health knowledge in a more engaging and scenario-based manner.

The event used giant interactive installations and immersive experiences to guide consumers to intuitively perceive the importance of sensitive skin care during their visit, transforming the often-overlooked topic of "skin health" from a simple beauty need into a long-term public health issue.

At the same time, Winona has always regarded skin health services as an important part of its brand public welfare. During the 525 period, Winona collaborated with dermatologists from multiple hospitals to conduct over 20 free clinics and science popularization salons in pharmacies and core business districts, providing consumers with more convenient and professional skin health consultation services through face-to-face consultations, professional testing, and skincare guidance—bringing the "prevention first" health concept into practice.

From public welfare flash events to free clinic salons, BTN and Winona are collaborating with hospitals, pharmacies, communities, and other forces to extend skin health services to more life scenarios, bringing scientific skincare to every ordinary person.

From the Sensitive Skin Summit Forum held for seven consecutive years to the annual deepening of public welfare actions around the 525 National Skincare Day, BTN is continuously promoting the deep integration of corporate professional capabilities with social needs. Corporate philanthropy is no longer a one-way resource output but, with industrial capabilities as a fulcrum, connects doctors, pharmacies, communities, consumers, and other forces to form a long-term operational social co-creation mechanism.

In the steady advancement of the "Healthy China 2030" strategy, skin health, as an important part of the national health system, is receiving broader attention. BTN takes safety as its responsibility and innovation as its driving force, continuously bridging the gap between skin health services and the public, and promoting the concept of skin health into more families and communities, contributing professional strength to the construction of China's skin health ecosystem