CBC President Li Zhigang: Cautiously optimistic about the beer industry's prospects in 2025
Chongqing Beer held its 2024 annual and Q1 2025 performance briefing. The company's president and director, Li Zhigang, stated that currently, the company holds a cautiously optimistic attitude towards the prospects of the beer industry in 2025. In 2025, as the external environment gradually improves and stable growth policies continue to be implemented, the Chinese beer industry will gain a more favorable development environment. However, uncertainties such as intensified competition, cost fluctuations, and a slower-than-expected consumption recovery still pose challenges
