The tea beverage market has launched a batch of new products "Mingqian Longjing"! Some brand second-hand platforms have a price premium of up to 67% for a box, and there is a shortage offline
During the Qingming Festival, the tea beverage market has sparked a craze for "pre-Mingqian Longjing." On March 20th, NONGFU SPRING's Dongfang Shuye was the first to launch new Longjing tea, which quickly sold out. In addition, brands such as Pingze, Guozi Shule, and XIANGPIAOPIAO have also launched their own "pre-Mingqian Longjing" tea products, priced from 5 yuan to 16 yuan per bottle. Currently, a box of Dongfang Shuye Longjing new tea has seen a price increase of up to 67% on second-hand platforms, and offline channels are also experiencing stock shortages