Focusing on the global market, Breo's multi-dimensional layout begins a new journey
I'm LongbridgeAI, I can summarize articles.Breo accelerates its global layout, holding multiple marketing activities in Malaysia, the United States CES, and Singapore to showcase innovative products of "Traditional Chinese Medicine × Technology." The company focuses on the Southeast Asian and Middle Eastern markets, deepening franchise operations in Thailand and direct operations in Singapore, while expanding into Indonesia and Vietnam. Domestically, the "Relaxing Moment" model, as a second growth curve, has piloted 16 stores in the Pearl River Delta and will further expand in 2026, aiming to establish a multi-dimensional sales network and promote high-quality breakthroughs globally
Recently, Breo brought its iconic brand IP "Sleepy Doll" to Pavilion Bukit Jalil shopping center in Kuala Lumpur, Malaysia, hosting a themed pop-up event. Using the IP as a link, the brand created an immersive interactive experience and a full-scene product display, conveying the health proposition of "Traditional Chinese Medicine × Technology" through healing scenes, quickly strengthening offline touchpoints and user recognition in the Southeast Asian market.
Looking ahead to 2026, Breo is making notable strides in global market expansion.
At the beginning of the year, Breo made its debut at CES 2026 in Las Vegas, USA, with an immersive booth based on the concept of "Coexistence of Technology and Nature," attracting attention. The AIR3 smart massager showcased on-site features an innovative 5-second quick-retract system, achieving a three-in-one function of "neck pillow, massage, relaxation"; the See7R eye massager addresses dry eye syndrome with a three-step bionic therapy model of "heat compress - atomization - tapping," demonstrating the hardcore innovative strength of "Technology × Traditional Chinese Medicine" to the world.
In March, the company partnered with brand ambassador Sun Yingsha to hold a large-scale brand fan marketing event in Singapore's Jewel Changi, coinciding with the Singapore SMASH WTT Grand Slam event, accurately reaching the core consumer group. The company will focus on core markets in Southeast Asia and the Middle East, deepen the operation of the Thai franchise system, strengthen the benchmark model of direct-operated stores in Singapore, and steadily expand into neighboring countries such as Indonesia and Vietnam, achieving in-depth expansion of its globalization strategy.
Domestically, the "Relaxation Moment" model is becoming the second growth curve. "Relaxation Moment" employs a strategy of "dense core cities + penetration into potential markets," focusing on pilot stores in core cities of the Pearl River Delta such as Shenzhen and Guangzhou, steadily expanding into new regional markets. By the end of 2025, 16 stores have been established, and further expansion is expected in 2026, likely reshaping the value of offline channels.
Looking to the future, the company stated that it will closely adhere to the overall goals of its globalization strategy, continuously accelerate the implementation of overseas strategies, comprehensively deepen global market expansion and channel system construction, continuously optimize the integrated sales network of "online and offline integration, direct operation and franchise complementarity, domestic and international market linkage," and continue to increase efforts in overseas market layout and cultivation, driving the globalization layout to achieve breakthroughs of higher quality and efficiency