Zhitong Finance APP learned that the largest technology event in the Middle East, the Saudi Arabia Electronics and Information Technology Exhibition (LEAP), opened in Riyadh, the capital of Saudi Arabia. Lenovo Group (00992), a global technology leader, showcased multiple cutting-edge technological achievements at the conference. The Chinese Ambassador to Saudi Arabia, Chang Hua, visited the Lenovo Group booth and communicated with Lenovo Group Chairman and CEO Yang Yuanqing.

Ambassador Chang encouraged participating Chinese enterprises to actively leverage their advantages, explore new investment opportunities, and help elevate Sino-Saudi technology cooperation to a new level, serving the common interests of both countries and their peoples through technological innovation.

(Source: WeChat Official Account of the Chinese Embassy in Saudi Arabia)

At this exhibition, Lenovo Group comprehensively showcased its all-scenario, multi-dimensional innovative solutions, covering various fields such as artificial intelligence, intelligent data management, digital twins, in-vehicle computing, hybrid AI solutions, smart tourism, and AI service accelerators, demonstrating its strong capability to drive industry innovation.

In terms of personal computers, Lenovo showcased multiple devices and several groundbreaking innovative products, including the Legion and Yoga series. Among them, the ThinkBook transparent screen laptop, ThinkBook Plus G5 Hybrid, ThinkBook automatic rotating screen AI PC, and ThinkBook Plus G6 rollable screen AI PC attracted widespread attention from attendees due to their unique designs and advanced technological features.

At the same time, Lenovo also displayed several Motorola smart terminal devices, the Motorola for Business solutions aimed at the enterprise market, the Thinkshield protection system designed for mobile device security, and the Moto Connect platform that enables seamless collaboration across devices The Middle East and Africa markets are becoming competitive hotspots for global IT companies. According to IDC's forecast, the value of the information technology and enterprise services market in this region will reach nearly $38 billion by 2027. As the economic and technological hub of the Middle East, Saudi Arabia's "Vision 2030" aims to promote technological innovation, attract foreign investment, and develop local industries, providing vast market opportunities for global technology companies.

The LEAP Technology Exhibition is Saudi Arabia's annual technology event and the largest technology exhibition in the Middle East. LEAP 2025 will be held from February 9 to 12 in the capital Riyadh, with the theme "Towards a New World," attracting over 1,800 technology innovation companies from around the globe.

Yang Yuanqing, Chairman and CEO of Lenovo Group, stated during the opening ceremony of LEAP 2025: "In the future, Lenovo Group will also establish a headquarters for the Middle East and Africa region, set up new flagship retail stores, and further connect with local customers. We are proud to open a new chapter of growth, innovation, and collaboration, and we look forward to building a smarter future together with all parties."

On February 9, Lenovo Group also held a groundbreaking ceremony for a new factory in Riyadh in collaboration with Alat E-NET, a subsidiary of the Saudi Public Investment Fund (PIF), continuing to strengthen its presence in the Middle East market. The new factory will be located within the "Riyadh Integrated Zone" operated by the Saudi Integrated Logistics Zone (SILZ), covering an area of 200,000 square meters, designed, built, and operated with high standards of sustainability, and is expected to produce millions of "Made in Saudi" laptops, desktops, and servers annually. Amit Midha, CEO of Alat E-NET, and Yang Yuanqing, CEO of Lenovo Group, jointly attended the ceremony.

Once completed, the factory will become an important part of Lenovo's global manufacturing network, which consists of manufacturing bases located in over 30 markets, including China, Argentina, Brazil, Germany, Hungary, India, Japan, Mexico, and the United States. At the same time, the new factory will enhance the resilience and flexibility of its global supply chain while providing more agile services to customers in the Middle East and Africa region.

Previously, after obtaining approval from shareholders and regulatory authorities, Lenovo Group and Alat E-NET announced on January 8 the completion of a three-year, $2 billion interest-free convertible bond investment and the strategic cooperation agreement reached to be announced in May 2024