---
title: "American Rebel Holdings, Inc. (AREB.US)"
type: "quote"
locale: "en"
url: "https://longbridge.com/en/quote/AREB.US.md"
symbol: "AREB.US"
name: "American Rebel Holdings, Inc."
industry: "Office Services and Supplies"
---

# American Rebel Holdings, Inc. (AREB.US)

| Item | Detail |
|------|--------|
| Industry | Office Services and Supplies |
| Location | US Market |
| Website | [americanrebelbeer.com/investor-relations](https://americanrebelbeer.com/investor-relations) |

## Company Profile

American Rebel Holdings, Inc. designs, manufactures, and markets branded safes, and personal security and self-defense products under the American Rebel brand in the United States. The company also designs and produces branded apparel and accessories for men and women, including backpacks. In additi...

## Financial Score

> *Longbridge Financial Score™ — Proprietary multi-factor rating model by [Longbridge](https://longbridge.com). This score is independently calculated by Longbridge and is not affiliated with any third-party rating agency.*
> Updated: 2026-02-26T04:30:14.000Z

**Overall: D (0.66)**

**Industry**: Office Services and Supplies

| Metric | Value |
|--------|-------|
| Industry Ranking | 13 / 13 |
| Industry Median | C |
| Industry Average | C |

- **Style**: Value - Stocks where the company's main business is in a mature stage.
- **Scale**: Small - The company's operation has a high degree of growth and volatility, making it easy to achieve high investment returns.

### Score Analysis

**Style Score**: 

#### Growth Score: 

| Indicator | Value | Rating |
|-----------|-------|--------|
| Revenue YoY | -36.59% |  |
| Net Profit YoY | -129.60% |  |

#### Value Score: 

| Indicator | Value | Rating |
|-----------|-------|--------|
| P/B Ratio | 0.05 |  |
| Dividend Ratio | 0.00% |  |


**Size Score**: 

#### Market Cap Score: 

| Indicator | Value | Rating |
|-----------|-------|--------|
| Market Cap | 158692.29 |  |

#### Revenue Score: 

| Indicator | Value | Rating |
|-----------|-------|--------|
| Revenue | 9.01M |  |


**Multi Score**: D

#### Profit Score: B

| Indicator | Value | Rating |
|-----------|-------|--------|
| ROE | 16081.18% | A |
| Profit Margin | -403.00% | E |
| Gross Margin | -10.53% | E |

#### Growth Score: D

| Indicator | Value | Rating |
|-----------|-------|--------|
| Revenue YoY | -36.59% | E |
| Net Profit YoY | -129.60% | E |
| Total Assets YoY | 258.64% | A |
| Net Assets YoY | 188.23% | A |

#### Cash Score: D

| Indicator | Value | Rating |
|-----------|-------|--------|
| Cash Flow Margin | -24.81% | D |
| OCF YoY | -36.59% | E |

#### Operating Score: C

| Indicator | Value | Rating |
|-----------|-------|--------|
| Turnover | 0.44 | C |

#### Debt Score: E

| Indicator | Value | Rating |
|-----------|-------|--------|
| Gearing Ratio | 89.36% | E |


```chart-data:radar
{
  "title": "Longbridge Financial Score - American Rebel Holdings, Inc.",
  "chart_type": "radar",
  "dimensions": [
    {
      "name": "Profit",
      "grade": "B",
      "indicators": [
        {
          "name": "ROE",
          "value": "16081.18%",
          "rating": "A"
        },
        {
          "name": "Profit Margin",
          "value": "-403.00%",
          "rating": "E"
        },
        {
          "name": "Gross Margin",
          "value": "-10.53%",
          "rating": "E"
        }
      ]
    },
    {
      "name": "Growth",
      "grade": "D",
      "indicators": [
        {
          "name": "Revenue YoY",
          "value": "-36.59%",
          "rating": "E"
        },
        {
          "name": "Net Profit YoY",
          "value": "-129.60%",
          "rating": "E"
        },
        {
          "name": "Total Assets YoY",
          "value": "258.64%",
          "rating": "A"
        },
        {
          "name": "Net Assets YoY",
          "value": "188.23%",
          "rating": "A"
        }
      ]
    },
    {
      "name": "Cash",
      "grade": "D",
      "indicators": [
        {
          "name": "Cash Flow Margin",
          "value": "-24.81%",
          "rating": "D"
        },
        {
          "name": "OCF YoY",
          "value": "-36.59%",
          "rating": "E"
        }
      ]
    },
    {
      "name": "Operating",
      "grade": "C",
      "indicators": [
        {
          "name": "Turnover",
          "value": "0.44",
          "rating": "C"
        }
      ]
    },
    {
      "name": "Security",
      "grade": "E",
      "indicators": [
        {
          "name": "Gearing Ratio",
          "value": "89.36%",
          "rating": "E"
        }
      ]
    }
  ]
}
```

### Peer Comparison

| Rank | Name | Profit | Growth | Operation | Security | Cash | Rating |
|------|------|--------|--------|-----------|----------|------|--------|
| 01 | MSA Safety (US.MSA) | A | C | B | C | C | B |
| 02 | Interface (US.TILE) | B | B | A | C | B | B |
| 03 | Compx (US.CIX) | B | C | A | A | C | B |
| 04 | Rectitude (US.RECT) | B | C | A | C | B | B |
| 05 | MillerKnoll (US.MLKN) | D | C | A | D | D | C |

## Valuation Analysis

| Metric | Current | Industry Ranking | High | Median | Low |
|--------|---------|-----------------|------|--------|-----|
| PE (TTM) | 0.00 | 10/14 | - | - | - |
| PB | 0.04 | 1/14 | 1.75 | 1.38 | 0.30 |
| PS (TTM) | 0.02 | 1/14 | 0.90 | 0.56 | 0.12 |
| Dividend Yield | 0.00% | - | - | - | - |

## Institutional View

### Analyst Rating Distribution

> As of 2023-11-20T05:00:00.000Z

Total Analysts: **1**

| Rating | Count | Percentage |
|--------|-------|-----------|
| Buy | 1 | 100% |
| Overweight | 0 | 0% |
| Hold | 0 | 0% |
| Underweight | 0 | 0% |
| Sell | 0 | 0% |

### Target Price Forecast

| Metric | Price |
|--------|-------|
| Current Price | 0.17 |
| Highest Target | 180000.02 |
| Lowest Target | 180000.02 |

## References

- [Company Overview](https://longbridge.com/en/quote/AREB.US/overview.md) - Shareholders, executives, business segments
- [Financials](https://longbridge.com/en/quote/AREB.US/norm.md) - Income statement, balance sheet, cash flow, distribution plan
- [Topics & Discussions](https://longbridge.com/en/quote/AREB.US/topics.md) - Community topics and discussions

---

> **Disclaimer**: This article is for reference only and does not constitute any investment advice.