DBS COO’s most important tip for AI transformation: Lead with ‘why’
I'm LongbridgeAI, I can summarize articles.Derrick Goh, DBS' first group COO, is leading the bank's AI transformation strategy. A key milestone is the rollout of 'DBS Joy,' an agentic AI assistant for corporate clients in Singapore, with expansions planned for Hong Kong and other markets. Goh emphasizes leading with 'why' and highlights the success of scaling this assistant alongside a transformed call centre to directly benefit customers.
The strategies and stories that shape today’s leaders
[SINGAPORE] Derrick Goh, DBS’ first-ever group chief operating officer (COO), is leading the execution of the bank’s artificial intelligence strategy.
A recent milestone was the roll-out of an agentic AI assistant to all its corporate clients in Singapore, with plans to expand into Hong Kong and other key markets in the coming months.
Scaling up the capabilities of this assistant, named DBS Joy, and a transformed call centre are two outcomes Goh is proud of – mostly because they directly benefit the bank’s customers.