Bath & Body Works enters Brazil with first São Paulo store, local e-commerce launch
I'm LongbridgeAI, I can summarize articles.Bath & Body Works has entered the Brazilian market by opening its first store at Morumbi Shopping in São Paulo, accompanied by a local e-commerce launch. The retailer is tailoring its product assortment to local preferences for fruity and tropical fragrances and utilizing a franchise-partner model. This expansion brings the company's international footprint to over 550 locations across more than 45 countries.
- Bath & Body Works entered Brazil, opening its first store at Morumbi Shopping in São Paulo. * Launched a Brazil e-commerce site alongside the store to expand its international distribution. * Assortment tailored to local demand for fruity, tropical fragrances, supported by a franchise-partner model. * International footprint now exceeds 550 locations across more than 45 countries. Disclaimer: This news brief was created by Public Technologies (PUBT) using generative artificial intelligence. While PUBT strives to provide accurate and timely information, this AI-generated content is for informational purposes only and should not be interpreted as financial, investment, or legal advice. Bath & Body Works Inc. published the original content used to generate this news brief via GlobeNewswire (Ref. ID: 202607160700PRIMZONEFULLFEED9763010) on July 16, 2026, and is solely responsible for the information contained therein. © Copyright 2026 - Public Technologies (PUBT)