Owen Rickert has given his Buy rating due to a combination of factors related to Better Home & Finance’s improving fundamentals and strategic positioning. He views the company as poised to gain share in a challenging mortgage market, driven by multiple growth channels, including key enterprise alliances, enhanced AI capabilities, and a leaner cost base that supports operating leverage as volumes scale.

Rickert also emphasizes the early yet significant traction of the Credit Karma partnership, where Better is processing hundreds of applications per day and only a small fraction of the member base is currently tapped. With plans to add HELOC and purchase products and a goal of becoming a leading U.S. mortgage originator, he believes the existing funnel and Tinman AI platform could support rapid volume expansion once rates ease, justifying his Outperform rating and $38 price target.