---
title: "Direct Digital Holdings, Inc. (DRCT.US)"
type: "quote"
locale: "en"
url: "https://longbridge.com/en/quote/DRCT.US.md"
symbol: "DRCT.US"
name: "Direct Digital Holdings, Inc."
industry: "Media"
---

# Direct Digital Holdings, Inc. (DRCT.US)

| Item | Detail |
|------|--------|
| Industry | Media |
| Location | US Market |
| Website | [www.directdigitalholdings.com](https://www.directdigitalholdings.com) |

## Company Profile

Direct Digital Holdings, Inc. operates as an end-to-end full-service advertising and marketing platform. The company’s platform primarily focuses on providing advertising technology, data-driven campaign optimization, and other solutions to underserved and less efficient markets on both the buy- and...

## Financial Score

> *Longbridge Financial Score™ — Proprietary multi-factor rating model by [Longbridge](https://longbridge.com). This score is independently calculated by Longbridge and is not affiliated with any third-party rating agency.*
> Updated: 2026-02-15T04:30:13.000Z

**Overall: D (0.61)**

**Industry**: Media

| Metric | Value |
|--------|-------|
| Industry Ranking | 111 / 120 |
| Industry Median | C |
| Industry Average | C |

- **Style**: Value - Stocks where the company's main business is in a mature stage.
- **Scale**: Small - The company's operation has a high degree of growth and volatility, making it easy to achieve high investment returns.

### Score Analysis

**Style Score**: 

#### Growth Score: 

| Indicator | Value | Rating |
|-----------|-------|--------|
| Revenue YoY | -62.46% |  |
| Net Profit YoY | -50.90% |  |

#### Value Score: 

| Indicator | Value | Rating |
|-----------|-------|--------|
| P/B Ratio | -3.40 |  |
| Dividend Ratio | 0.00% |  |


**Size Score**: 

#### Market Cap Score: 

| Indicator | Value | Rating |
|-----------|-------|--------|
| Market Cap | 3.98M |  |

#### Revenue Score: 

| Indicator | Value | Rating |
|-----------|-------|--------|
| Revenue | 35.37M |  |


**Multi Score**: D

#### Profit Score: B

| Indicator | Value | Rating |
|-----------|-------|--------|
| ROE | 460.76% | A |
| Profit Margin | -26.76% | E |
| Gross Margin | 27.73% | C |

#### Growth Score: E

| Indicator | Value | Rating |
|-----------|-------|--------|
| Revenue YoY | -62.46% | E |
| Net Profit YoY | -50.90% | D |
| Total Assets YoY | -27.98% | E |
| Net Assets YoY | 55.34% | A |

#### Cash Score: E

| Indicator | Value | Rating |
|-----------|-------|--------|
| Cash Flow Margin | -359.88% | D |
| OCF YoY | -62.46% | E |

#### Operating Score: A

| Indicator | Value | Rating |
|-----------|-------|--------|
| Turnover | 1.31 | A |

#### Debt Score: E

| Indicator | Value | Rating |
|-----------|-------|--------|
| Gearing Ratio | 129.71% | E |


```chart-data:radar
{
  "title": "Longbridge Financial Score - Direct Digital Holdings, Inc.",
  "chart_type": "radar",
  "dimensions": [
    {
      "name": "Profit",
      "grade": "B",
      "indicators": [
        {
          "name": "ROE",
          "value": "460.76%",
          "rating": "A"
        },
        {
          "name": "Profit Margin",
          "value": "-26.76%",
          "rating": "E"
        },
        {
          "name": "Gross Margin",
          "value": "27.73%",
          "rating": "C"
        }
      ]
    },
    {
      "name": "Growth",
      "grade": "E",
      "indicators": [
        {
          "name": "Revenue YoY",
          "value": "-62.46%",
          "rating": "E"
        },
        {
          "name": "Net Profit YoY",
          "value": "-50.90%",
          "rating": "D"
        },
        {
          "name": "Total Assets YoY",
          "value": "-27.98%",
          "rating": "E"
        },
        {
          "name": "Net Assets YoY",
          "value": "55.34%",
          "rating": "A"
        }
      ]
    },
    {
      "name": "Cash",
      "grade": "E",
      "indicators": [
        {
          "name": "Cash Flow Margin",
          "value": "-359.88%",
          "rating": "D"
        },
        {
          "name": "OCF YoY",
          "value": "-62.46%",
          "rating": "E"
        }
      ]
    },
    {
      "name": "Operating",
      "grade": "A",
      "indicators": [
        {
          "name": "Turnover",
          "value": "1.31",
          "rating": "A"
        }
      ]
    },
    {
      "name": "Security",
      "grade": "E",
      "indicators": [
        {
          "name": "Gearing Ratio",
          "value": "129.71%",
          "rating": "E"
        }
      ]
    }
  ]
}
```

### Peer Comparison

| Rank | Name | Profit | Growth | Operation | Security | Cash | Rating |
|------|------|--------|--------|-----------|----------|------|--------|
| 01 | Eva Live (US.GOAI) | A | A | A | B | B | A |
| 02 | Fox (US.FOXA) | B | C | B | C | B | B |
| 03 | Fox Corp -B (US.FOX) | B | C | B | C | B | B |
| 04 | Trade Desk (US.TTD) | A | B | C | D | B | B |
| 05 | New York Times (US.NYT) | A | B | E | A | B | B |

## Valuation Analysis

| Metric | Current | Industry Ranking | High | Median | Low |
|--------|---------|-----------------|------|--------|-----|
| PE (TTM) | -0.40 | 53/111 | - | - | - |
| PB | -3.40 | 101/111 | - | - | - |
| PS (TTM) | 0.11 | 11/111 | 0.23 | 0.15 | 0.08 |
| Dividend Yield | 0.00% | - | - | - | - |

## Institutional View

### Analyst Rating Distribution

> As of 2026-01-09T05:00:00.000Z

Total Analysts: **2**

| Rating | Count | Percentage |
|--------|-------|-----------|
| Buy | 0 | 0% |
| Overweight | 1 | 50% |
| Hold | 1 | 50% |
| Underweight | 0 | 0% |
| Sell | 0 | 0% |

### Target Price Forecast

| Metric | Price |
|--------|-------|
| Current Price | 1.53 |
| Highest Target | 110.00 |
| Lowest Target | 110.00 |

## References

- [Company Overview](https://longbridge.com/en/quote/DRCT.US/overview.md) - Shareholders, executives, business segments
- [Financials](https://longbridge.com/en/quote/DRCT.US/norm.md) - Income statement, balance sheet, cash flow, distribution plan
- [Topics & Discussions](https://longbridge.com/en/quote/DRCT.US/topics.md) - Community topics and discussions

---

> **Disclaimer**: This article is for reference only and does not constitute any investment advice.
