---
title: "Direct Digital Holdings, Inc. (DRCT.US)"
type: "quote"
locale: "en"
url: "https://longbridge.com/en/quote/DRCT.US.md"
symbol: "DRCT.US"
name: "Direct Digital Holdings, Inc."
industry: "媒體"
---

# Direct Digital Holdings, Inc. (DRCT.US)

| Item | Detail |
|------|--------|
| Industry | 媒體 |
| Location | 美股市場 |
| Website | [www.directdigitalholdings.com](https://www.directdigitalholdings.com) |

## Company Profile

Direct Digital Holdings, Inc. 作為一個端到端的全方位服務廣告和營銷平台運營。該公司的平台主要專注于為數字廣告生態系統中買方和賣方的服務不足和效率較低的市場提供廣告技術、數據驅動的活動優化和其他解決方案。它服務于多個行業領域，如旅遊、教育、醫療保健、金融服務、消費品以及其他以中小型企業為重點的行業

## Financial Score

> *Longbridge Financial Score™ — Proprietary multi-factor rating model by [Longbridge](https://longbridge.com). This score is independently calculated by Longbridge and is not affiliated with any third-party rating agency.*
> Updated: 2026-02-15T04:30:13.000Z

**Overall: D (0.61)**

**Industry**: Media

| Metric | Value |
|--------|-------|
| Industry Ranking | 111 / 120 |
| Industry Median | C |
| Industry Average | C |

- **Style**: Value - Stocks where the company's main business is in a mature stage.
- **Scale**: Small - The company's operation has a high degree of growth and volatility, making it easy to achieve high investment returns.

### Score Analysis

**Style Score**: 

#### Growth Score: 

| Indicator | Value | Rating |
|-----------|-------|--------|
| Revenue YoY | -62.46% |  |
| Net Profit YoY | -50.90% |  |

#### Value Score: 

| Indicator | Value | Rating |
|-----------|-------|--------|
| P/B Ratio | -3.40 |  |
| Dividend Ratio | 0.00% |  |


**Size Score**: 

#### Market Cap Score: 

| Indicator | Value | Rating |
|-----------|-------|--------|
| Market Cap | 3.98M |  |

#### Revenue Score: 

| Indicator | Value | Rating |
|-----------|-------|--------|
| Revenue | 35.37M |  |


**Multi Score**: D

#### Profit Score: B

| Indicator | Value | Rating |
|-----------|-------|--------|
| ROE | 460.76% | A |
| Profit Margin | -26.76% | E |
| Gross Margin | 27.73% | C |

#### Growth Score: E

| Indicator | Value | Rating |
|-----------|-------|--------|
| Revenue YoY | -62.46% | E |
| Net Profit YoY | -50.90% | D |
| Total Assets YoY | -27.98% | E |
| Net Assets YoY | 55.34% | A |

#### Cash Score: E

| Indicator | Value | Rating |
|-----------|-------|--------|
| Cash Flow Margin | -359.88% | D |
| OCF YoY | -62.46% | E |

#### Operating Score: A

| Indicator | Value | Rating |
|-----------|-------|--------|
| Turnover | 1.31 | A |

#### Debt Score: E

| Indicator | Value | Rating |
|-----------|-------|--------|
| Gearing Ratio | 129.71% | E |


```chart-data:radar
{
  "title": "Longbridge Financial Score - Direct Digital Holdings, Inc.",
  "chart_type": "radar",
  "dimensions": [
    {
      "name": "Profit",
      "grade": "B",
      "indicators": [
        {
          "name": "ROE",
          "value": "460.76%",
          "rating": "A"
        },
        {
          "name": "Profit Margin",
          "value": "-26.76%",
          "rating": "E"
        },
        {
          "name": "Gross Margin",
          "value": "27.73%",
          "rating": "C"
        }
      ]
    },
    {
      "name": "Growth",
      "grade": "E",
      "indicators": [
        {
          "name": "Revenue YoY",
          "value": "-62.46%",
          "rating": "E"
        },
        {
          "name": "Net Profit YoY",
          "value": "-50.90%",
          "rating": "D"
        },
        {
          "name": "Total Assets YoY",
          "value": "-27.98%",
          "rating": "E"
        },
        {
          "name": "Net Assets YoY",
          "value": "55.34%",
          "rating": "A"
        }
      ]
    },
    {
      "name": "Cash",
      "grade": "E",
      "indicators": [
        {
          "name": "Cash Flow Margin",
          "value": "-359.88%",
          "rating": "D"
        },
        {
          "name": "OCF YoY",
          "value": "-62.46%",
          "rating": "E"
        }
      ]
    },
    {
      "name": "Operating",
      "grade": "A",
      "indicators": [
        {
          "name": "Turnover",
          "value": "1.31",
          "rating": "A"
        }
      ]
    },
    {
      "name": "Security",
      "grade": "E",
      "indicators": [
        {
          "name": "Gearing Ratio",
          "value": "129.71%",
          "rating": "E"
        }
      ]
    }
  ]
}
```

### Peer Comparison

| Rank | Name | Profit | Growth | Operation | Security | Cash | Rating |
|------|------|--------|--------|-----------|----------|------|--------|
| 01 | Eva Live (US.GOAI) | A | A | A | B | B | A |
| 02 | 福克斯-A (US.FOXA) | B | C | B | C | B | B |
| 03 | 福克斯-B (US.FOX) | B | C | B | C | B | B |
| 04 | Trade Desk (US.TTD) | A | B | C | D | B | B |
| 05 | 紐約時報 (US.NYT) | A | B | E | A | B | B |

## Valuation Analysis

| Metric | Current | Industry Ranking | High | Median | Low |
|--------|---------|-----------------|------|--------|-----|
| PE (TTM) | -0.40 | 53/111 | - | - | - |
| PB | -3.40 | 101/111 | - | - | - |
| PS (TTM) | 0.11 | 11/111 | 0.23 | 0.15 | 0.08 |
| Dividend Yield | 0.00% | - | - | - | - |

## Institutional View

### Analyst Rating Distribution

> As of 2026-01-09T05:00:00.000Z

Total Analysts: **2**

| Rating | Count | Percentage |
|--------|-------|-----------|
| Buy | 0 | 0% |
| Overweight | 1 | 50% |
| Hold | 1 | 50% |
| Underweight | 0 | 0% |
| Sell | 0 | 0% |

### Target Price Forecast

| Metric | Price |
|--------|-------|
| Current Price | 1.53 |
| Highest Target | 110.00 |
| Lowest Target | 110.00 |

## References

- [Company Overview](https://longbridge.com/en/quote/DRCT.US/overview.md) - Shareholders, executives, business segments
- [Financials](https://longbridge.com/en/quote/DRCT.US/norm.md) - Income statement, balance sheet, cash flow, distribution plan
- [Topics & Discussions](https://longbridge.com/en/quote/DRCT.US/topics.md) - Community topics and discussions

---

> **Disclaimer**: This article is for reference only and does not constitute any investment advice.