---
title: "Phoenix New Media Limited (FENG.US)"
type: "quote"
locale: "en"
url: "https://longbridge.com/en/quote/FENG.US.md"
symbol: "FENG.US"
name: "Phoenix New Media Limited"
industry: "Interactive Media and Services"
---

# Phoenix New Media Limited (FENG.US)

| Item | Detail |
|------|--------|
| Industry | Interactive Media and Services |
| Location | US Market |
| Website | [www.ifeng.com](https://www.ifeng.com) |

## Company Profile

Phoenix New Media Limited provides content through an integrated Internet platform in the People’s Republic of China. It operates in two segments, Net Advertising Services and Paid Services. The company provides various interest-based content verticals, such as news, military affairs, video, technol...

## Financial Score

> *Longbridge Financial Score™ — Proprietary multi-factor rating model by [Longbridge](https://longbridge.com). This score is independently calculated by Longbridge and is not affiliated with any third-party rating agency.*
> Updated: 2026-02-16T04:30:14.000Z

**Overall: C (0.52)**

**Industry**: Interactive Media and Services

| Metric | Value |
|--------|-------|
| Industry Ranking | 52 / 93 |
| Industry Median | C |
| Industry Average | C |

- **Style**: Value - Stocks where the company's main business is in a mature stage.
- **Scale**: Small - The company's operation has a high degree of growth and volatility, making it easy to achieve high investment returns.

### Score Analysis

**Style Score**: 

#### Growth Score: 

| Indicator | Value | Rating |
|-----------|-------|--------|
| Revenue YoY | 8.19% |  |
| Net Profit YoY | -15.09% |  |

#### Value Score: 

| Indicator | Value | Rating |
|-----------|-------|--------|
| P/B Ratio | 0.13 |  |
| Dividend Ratio | 0.00% |  |


**Size Score**: 

#### Market Cap Score: 

| Indicator | Value | Rating |
|-----------|-------|--------|
| Market Cap | 21.11M |  |

#### Revenue Score: 

| Indicator | Value | Rating |
|-----------|-------|--------|
| Revenue | 105.56M |  |


**Multi Score**: C

#### Profit Score: D

| Indicator | Value | Rating |
|-----------|-------|--------|
| ROE | -4.23% | D |
| Profit Margin | -6.38% | D |
| Gross Margin | 47.63% | B |

#### Growth Score: C

| Indicator | Value | Rating |
|-----------|-------|--------|
| Revenue YoY | 8.19% | B |
| Net Profit YoY | -15.09% | D |
| Total Assets YoY | -4.77% | D |
| Net Assets YoY | -5.50% | D |

#### Cash Score: D

| Indicator | Value | Rating |
|-----------|-------|--------|
| Cash Flow Margin | -1566.75% | E |
| OCF YoY | 8.19% | B |

#### Operating Score: C

| Indicator | Value | Rating |
|-----------|-------|--------|
| Turnover | 0.46 | C |

#### Debt Score: B

| Indicator | Value | Rating |
|-----------|-------|--------|
| Gearing Ratio | 34.63% | B |


```chart-data:radar
{
  "title": "Longbridge Financial Score - Phoenix New Media Limited",
  "chart_type": "radar",
  "dimensions": [
    {
      "name": "Profit",
      "grade": "D",
      "indicators": [
        {
          "name": "ROE",
          "value": "-4.23%",
          "rating": "D"
        },
        {
          "name": "Profit Margin",
          "value": "-6.38%",
          "rating": "D"
        },
        {
          "name": "Gross Margin",
          "value": "47.63%",
          "rating": "B"
        }
      ]
    },
    {
      "name": "Growth",
      "grade": "C",
      "indicators": [
        {
          "name": "Revenue YoY",
          "value": "8.19%",
          "rating": "B"
        },
        {
          "name": "Net Profit YoY",
          "value": "-15.09%",
          "rating": "D"
        },
        {
          "name": "Total Assets YoY",
          "value": "-4.77%",
          "rating": "D"
        },
        {
          "name": "Net Assets YoY",
          "value": "-5.50%",
          "rating": "D"
        }
      ]
    },
    {
      "name": "Cash",
      "grade": "D",
      "indicators": [
        {
          "name": "Cash Flow Margin",
          "value": "-1566.75%",
          "rating": "E"
        },
        {
          "name": "OCF YoY",
          "value": "8.19%",
          "rating": "B"
        }
      ]
    },
    {
      "name": "Operating",
      "grade": "C",
      "indicators": [
        {
          "name": "Turnover",
          "value": "0.46",
          "rating": "C"
        }
      ]
    },
    {
      "name": "Security",
      "grade": "B",
      "indicators": [
        {
          "name": "Gearing Ratio",
          "value": "34.63%",
          "rating": "B"
        }
      ]
    }
  ]
}
```

### Peer Comparison

| Rank | Name | Profit | Growth | Operation | Security | Cash | Rating |
|------|------|--------|--------|-----------|----------|------|--------|
| 01 | Reddit (US.RDDT) | A | A | B | A | B | A |
| 02 | Everquote (US.EVER) | A | A | A | B | A | A |
| 03 | Alphabet - C (US.GOOG) | A | B | B | B | B | B |
| 04 | Alphabet (US.GOOGL) | A | B | B | B | B | B |
| 05 | Meta Platforms (US.META) | A | B | B | C | B | B |

## Valuation Analysis

| Metric | Current | Industry Ranking | High | Median | Low |
|--------|---------|-----------------|------|--------|-----|
| PE (TTM) | -3.13 | 59/89 | - | - | - |
| PB | 0.13 | 5/89 | 0.18 | 0.16 | 0.15 |
| PS (TTM) | 0.20 | 9/89 | 0.29 | 0.26 | 0.22 |
| Dividend Yield | 0.00% | - | - | - | - |

## References

- [Company Overview](https://longbridge.com/en/quote/FENG.US/overview.md) - Shareholders, executives, business segments
- [Financials](https://longbridge.com/en/quote/FENG.US/norm.md) - Income statement, balance sheet, cash flow, distribution plan
- [Topics & Discussions](https://longbridge.com/en/quote/FENG.US/topics.md) - Community topics and discussions

---

> **Disclaimer**: This article is for reference only and does not constitute any investment advice.