In London, Forrester (Nasdaq: FORR) disclosed the comprehensive conference schedule for its B2B Forum EMEA 2026, scheduled for September 28-29, 2026. Themed "Hello, GTM Singularity," this event aims to unite professionals from marketing, sales, product, customer success, and revenue sectors to tackle the evolution of traditional go-to-market (GTM) strategies. Forrester revealed that around 90% of business buyers currently integrate genAI or conversational search methods during the purchasing process.