Fulham sign up $15bn Silicon Valley tech and AI firm ClickHouse as front-of-shirt sponsor
I'm LongbridgeAI, I can summarize articles.Fulham FC has announced ClickHouse, a $15bn Silicon Valley AI and data platform, as its new front-of-shirt sponsor for the 2026-27 Premier League season. This partnership replaces gambling brand SBOTOP, aligning with the league's voluntary ban on betting sponsors. Fulham joins Crystal Palace in securing tech sponsors, reflecting a broader industry shift away from gambling towards innovation-focused commercial partners.
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Fulham FC have followed Crystal Palace in signing up a tech and AI company as their front-of-shirt sponsor, ClickHouse, for the new Premier League season.
ClickHouse is a US-based platform that crunches data for Meta, Tesla, OpenAI, Visa and Sony and replaces gambling brand SBOTOP as Fulham’s principal commercial partner.
It comes as the Premier League’s voluntary ban on betting brands as front-of-shirt sponsor, the most lucrative inventory that clubs can sell, comes into effect in 2026-27.
“We are delighted to welcome ClickHouse as a principal partner and front of shirt sponsor of the men’s first team,” said Fulham chief revenue officer Jon Don-Carolis.
“ClickHouse is an ambitious, fast-growing technology company and as Fulham continues to invest in its long-term future, both on and off the pitch, this partnership reflects our shared commitment to innovation, progression and building meaningful connections with supporters around the world.”
Fulham are one of the last Premier League clubs to announce their main sponsor for the coming season amid an adjustment to the ban on gambling brands.
Chelsea, Nottingham Forest, Sunderland and promoted Hull City are still yet to announce front-of-shirt partners with less than a month until the new season kicks off.
Fulham x ClickHouse follows Crystal Palace x Temporal
Crystal Palace have also replaced a betting brand, Net88, with an AI company, Temporal, for 2026-27.
Chelsea were the first team in the division to have an AI company, IFS, as their front-of-shirt sponsor but that short-term deal has been downgraded to a broader partnership.
ClickHouse, which is headquartered in Silicon Valley and has been valued at $15bn, is an open-source database with particular utility AI due to its processing speed.
“ClickHouse is thrilled to announce our strategic partnership with Fulham Football Club,” said CEO Aaron Katz.
“Both organizations have shared values of high performance, ambition, and excellence. Speed is essential for both: the split-second decisions on the pitch aren’t that different from the millisecond decisions our database serves every moment for many of the most consequential companies in the world.
“That shared foundation is what drew us to this partnership. We’re excited to back Fulham’s ambitions in the Premier League, on the pitch and beyond.”