---
title: "Harley-Davidson, Inc. (HOG.US)"
type: "quote"
locale: "en"
url: "https://longbridge.com/en/quote/HOG.US.md"
symbol: "HOG.US"
name: "Harley-Davidson, Inc."
industry: "Motorcycle Manufacturers"
---

# Harley-Davidson, Inc. (HOG.US)

| Item | Detail |
|------|--------|
| Industry | Motorcycle Manufacturers |
| Location | US Market |
| Website | [www.harley-davidson.com](https://www.harley-davidson.com) |

## Company Profile

Harley-Davidson, Inc. manufactures and sells motorcycles in the United States and internationally. The company operates in three segments: Harley-Davidson Motor Company, LiveWire, and Harley-Davidson Financial Services. The Harley-Davidson Motor Company segment designs, manufactures, and sells motor...

## Financial Score

> *Longbridge Financial Score™ — Proprietary multi-factor rating model by [Longbridge](https://longbridge.com). This score is independently calculated by Longbridge and is not affiliated with any third-party rating agency.*
> Updated: 2026-02-20T04:30:13.000Z

**Overall: C (0.57)**

**Industry**: Motorcycle Manufacturers

| Metric | Value |
|--------|-------|
| Industry Ranking | 1 / 15 |
| Industry Median | D |
| Industry Average | D |

- **Style**: Value - Stocks where the company's main business is in a mature stage.
- **Scale**: Mid - The company has stable operation of a large-cap stock and the high return of a small-cap stock.

### Score Analysis

**Style Score**: 

#### Growth Score: 

| Indicator | Value | Rating |
|-----------|-------|--------|
| Revenue YoY | -13.76% |  |
| Net Profit YoY | -25.61% |  |

#### Value Score: 

| Indicator | Value | Rating |
|-----------|-------|--------|
| P/B Ratio | 0.76 |  |
| Dividend Ratio | 3.55% |  |


**Size Score**: 

#### Market Cap Score: 

| Indicator | Value | Rating |
|-----------|-------|--------|
| Market Cap | 2.40B |  |

#### Revenue Score: 

| Indicator | Value | Rating |
|-----------|-------|--------|
| Revenue | 4.47B |  |


**Multi Score**: C

#### Profit Score: B

| Indicator | Value | Rating |
|-----------|-------|--------|
| ROE | 10.71% | B |
| Profit Margin | 7.57% | B |
| Gross Margin | 30.24% | C |

#### Growth Score: D

| Indicator | Value | Rating |
|-----------|-------|--------|
| Revenue YoY | -13.76% | E |
| Net Profit YoY | -25.61% | D |
| Total Assets YoY | -32.29% | E |
| Net Assets YoY | -0.05% | C |

#### Cash Score: C

| Indicator | Value | Rating |
|-----------|-------|--------|
| Cash Flow Margin | 1320.54% | B |
| OCF YoY | -13.76% | E |

#### Operating Score: C

| Indicator | Value | Rating |
|-----------|-------|--------|
| Turnover | 0.45 | C |

#### Debt Score: D

| Indicator | Value | Rating |
|-----------|-------|--------|
| Gearing Ratio | 60.76% | D |


```chart-data:radar
{
  "title": "Longbridge Financial Score - Harley-Davidson, Inc.",
  "chart_type": "radar",
  "dimensions": [
    {
      "name": "Profit",
      "grade": "B",
      "indicators": [
        {
          "name": "ROE",
          "value": "10.71%",
          "rating": "B"
        },
        {
          "name": "Profit Margin",
          "value": "7.57%",
          "rating": "B"
        },
        {
          "name": "Gross Margin",
          "value": "30.24%",
          "rating": "C"
        }
      ]
    },
    {
      "name": "Growth",
      "grade": "D",
      "indicators": [
        {
          "name": "Revenue YoY",
          "value": "-13.76%",
          "rating": "E"
        },
        {
          "name": "Net Profit YoY",
          "value": "-25.61%",
          "rating": "D"
        },
        {
          "name": "Total Assets YoY",
          "value": "-32.29%",
          "rating": "E"
        },
        {
          "name": "Net Assets YoY",
          "value": "-0.05%",
          "rating": "C"
        }
      ]
    },
    {
      "name": "Cash",
      "grade": "C",
      "indicators": [
        {
          "name": "Cash Flow Margin",
          "value": "1320.54%",
          "rating": "B"
        },
        {
          "name": "OCF YoY",
          "value": "-13.76%",
          "rating": "E"
        }
      ]
    },
    {
      "name": "Operating",
      "grade": "C",
      "indicators": [
        {
          "name": "Turnover",
          "value": "0.45",
          "rating": "C"
        }
      ]
    },
    {
      "name": "Security",
      "grade": "D",
      "indicators": [
        {
          "name": "Gearing Ratio",
          "value": "60.76%",
          "rating": "D"
        }
      ]
    }
  ]
}
```

### Peer Comparison

| Rank | Name | Profit | Growth | Operation | Security | Cash | Rating |
|------|------|--------|--------|-----------|----------|------|--------|
| 01 | Harley Davidson (US.HOG) | B | D | C | D | C | C |
| 02 | Niu Tech  (US.NIU) | D | A | A | D | C | C |
| 03 | EZGO Tech (US.EZGO) | E | C | D | B | C | C |
| 04 | SRIVARU HOLDING LIMITED (US.SVUHF) | E | B | E | A | B | C |
| 05 | Lobo Tech (US.LOBO) | E | C | A | D | D | C |

## Valuation Analysis

| Metric | Current | Industry Ranking | High | Median | Low |
|--------|---------|-----------------|------|--------|-----|
| PE (TTM) | 7.01 | 1/13 | 13.39 | 7.99 | 5.63 |
| PB | 0.75 | 4/13 | 1.01 | 0.92 | 0.76 |
| PS (TTM) | 0.53 | 4/13 | 0.73 | 0.62 | 0.54 |
| Dividend Yield | 3.58% | 1/13 | 3.38% | 2.89% | 2.64% |

## Institutional View

### Analyst Rating Distribution

> As of 2026-02-18T05:00:00.000Z

Total Analysts: **15**

| Rating | Count | Percentage |
|--------|-------|-----------|
| Buy | 5 | 33% |
| Overweight | 1 | 7% |
| Hold | 8 | 53% |
| Underweight | 0 | 0% |
| Sell | 1 | 7% |

### Target Price Forecast

| Metric | Price |
|--------|-------|
| Current Price | 20.11 |
| Highest Target | 32.00 |
| Lowest Target | 18.00 |

## References

- [Company Overview](https://longbridge.com/en/quote/HOG.US/overview.md) - Shareholders, executives, business segments
- [Financials](https://longbridge.com/en/quote/HOG.US/norm.md) - Income statement, balance sheet, cash flow, distribution plan
- [Topics & Discussions](https://longbridge.com/en/quote/HOG.US/topics.md) - Community topics and discussions

---

> **Disclaimer**: This article is for reference only and does not constitute any investment advice.