Record back-to-school spending meets deep retailer discounts
Complete. Here is the key summaryThe National Retail Federation forecasts record back-to-school spending, driven by electronics and supplies. Despite families postponing purchases due to expected price hikes, retailers like Walmart, Target, and Kohl's are launching aggressive promotions to attract budget-conscious shoppers.
Record spending forecast: The National Retail Federation expects back-to-school spending to hit record levels, with electronics leading for college students and shoes and supplies for K–12. Shoppers wait for deals: Nearly half of families have postponed most of their shopping, and over three-quarters expect higher prices for school items this year. Retailers respond: Walmart, Target, and Kohl’s have introduced aggressive promotions to capture budget-conscious customers.