Fast food chains tap energy drinks for sales boost
I'm LongbridgeAI, I can summarize articles.McDonald's and Starbucks are launching energy drinks to capture morning and midday traffic, driven by a Citi survey showing 74% of U.S. consumers' interest in buying them at restaurants. This move by fast-food chains may pressure sales for pure-play brands like Celsius and Monster.
New menu frontier: McDonald's and Starbucks are among chains launching energy drinks, aiming to capture morning and midday traffic. Consumer appetite: A Citi survey found 74% of U.S. consumers are interested in buying energy drinks from restaurants or coffee shops. Industry ripple effects: Fast food's entry into energy drinks could pressure sales for pure-play brands like Celsius and Monster.