SpaceX (SPCX) Takes On Google and Microsoft with Grok Bot
I'm LongbridgeAI, I can summarize articles.SpaceX launched 'Grok Bot,' an always-on AI agent, to compete with Microsoft and Google. This move supports SpaceXAI's rapid growth, with Q2 2026 AI revenue reaching $2.56 billion, a 247% year-over-year increase driven by cloud deals and subscriptions. Grok Bot, initially an internal prototype, is now rolling out to premium subscribers. AI investments accounted for 86% of the company's capital spending. Analysts maintain a Moderate Buy consensus on SPCX shares.
Rocket and aerospace giant SpaceX (SPCX) on Tuesday launched an always-on AI agent version of its chatbot Grok. In a blog post, it described the new AI tool, Grok Bot, as "AI teammates you can give real work to." The tool could help the company's AI unit, SpaceXAI, compete with rival offerings, such as Microsoft's (MSFT) Microsoft Scout and Google's (GOOGL) Gemini Spark.
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Two ETFs for long or short leverage on SPCX"Bots have their own computer. They sign into the tools you already use and work across apps, inboxes, and more," SpaceXAI said in the post. "They finish jobs end to end and only come back when something needs your approval."
SpaceX Doubles Down on AI
The launch of Grok Bot comes as SpaceX is doubling down on its AI push. The Elon Musk-led company's AI revenue hit $2.56 billion in Q2 2026. This marked a 247% year-over-year growth.
New cloud computing deals helped to drive the growth. However, higher subscription revenue from Grok and X also gave a boost.
Of note, SpaceX pointed out that Grok Bot is still in beta. The tool was initially developed for internal use. Nonetheless, the tool is already rolling out to premium subscribers of SpaceXAI's SuperGrok Heavy, Cursor Ultra, and Cursor Teams packages.
"We built Grok Bot as an internal prototype, and it took off across the company," SpaceX said. "Teams created bots to handle sales outbound, marketing campaigns, office operations, bug fixes, and more."
SpaceX Spends Massively on AI
Meanwhile, the rollout of Grok comes as SpaceX is spending massively to build out its AI infrastructure. The $2.56 billion in AI revenue in Q2 2026 means the business segment accounted for about 33% of its overall sales.
Interestingly, SpaceX's AI investments also accounted for about 86% of the company's $18.37 billion in capital spending during the quarter.
Is SpaceX a Good Stock to Buy?
On Wall Street, analysts have a Moderate Buy consensus rating on SpaceX's shares. This is based on 24 Buys, five Holds, and two Sells assigned to the shares since the company's IPO on June 12.
However, the average SPCX price target of $231.15 suggests about 76% upside (see SPCX stock forecast here).