First Ferrari Luce EV sells for $40 million, 36x its estimate
I'm LongbridgeAI, I can summarize articles.Ferrari's first electric vehicle, the Luce, sold for $40 million at an RM Sotheby’s auction, exceeding its $1.1 million estimate by 36 times. The car, a unique 'Tailor Made' build designated as Chassis 0, was sold without reserve or buyer premium, with all proceeds donated to charity.
Ferrari’s first electric car sold for $40 million at RM Sotheby’s Monterey auction Saturday night. The pre-sale estimate was $1.1 million.
That’s more than 36 times the estimate, and roughly 62 times what the Luce costs on Ferrari’s own price list. Every dollar goes to charity.
What actually crossed the block
The car was chassis ZFF21BUA8T0338000, designated “Chassis 0” and the first production unit of the Luce program. RM Sotheby’s ran it without reserve and waived the buyer’s premium, so the $40 million is the hammer price and the donation in one number.
It’s a Tailor Made build. The paint is a one-off “Madreperla Semi-Gloss” that shifts from green to violet depending on the light, and the cabin uses Le Mans metallic leather in Perla with Grigio Corvara accents, which Ferrari says replaces black on a Luce interior for the first time. Dedicated wheels, custom calipers, a prancing horse on optical white.