Rivian bets on R2 ramp, software gains to boost profits

Rivian raised its 2026 delivery target to 65,000–70,000 vehicles due to strong R2 demand. High-margin software and autonomy services offset automotive losses in Q2. The company plans a second R2 production shift by late September to accelerate deliveries and improve unit economics.

Raising the bar: Rivian lifted its 2026 delivery target to 65,000–70,000 vehicles after stronger-than-expected R2 demand. Software cushions losses: High-margin software and services, including autonomy features, offset automotive segment losses in Q2. Scaling production: A second R2 production shift by late September aims to accelerate deliveries and improve unit economics.