Audio at Parity: Comscore Launches Transcript-Level Targeting and Measurement with Spotify, SiriusXM, Triton Digital, Acast, and Libysn
Unusual Whales
Proximic by Comscore has introduced new integrations that enable advertisers to programmatically engage with streaming and podcast content using detailed episode-level data. This advancement allows advertisers to strategically activate their campaigns across streaming and podcast inventory.