In the second quarter of 2026, global smartphone shipments declined by 6% year-on-year to 272.0 million units, as reported by Omdia. This drop came after a surge in demand during the first quarter of 2026, leading to an adjustment phase in the memory cost cycle. The ongoing high prices of memory components caused disruptions in the supply chain, raised costs for manufacturers, and prompted them to reassess their pricing, product offerings, and distribution strategies. Consequently, the smartphone market has become increasingly divided, with vendors experiencing varying levels of performance.