Stellantis taps sales veterans to lead Jeep and Ram
I'm LongbridgeAI, I can summarize articles.Stellantis appointed sales veterans Matt VanDyke and Branden Coté to lead Ram and Jeep, shifting from engineering-focused leadership. This move aims to bridge the gap between high dealer shipments and slower retail sales growth in key U.S. markets. The appointments support the FaSTLAne 2030 strategy, a $70 billion global plan targeting major product launches and ambitious North American sales goals by 2030.
Sales-first leadership: Matt VanDyke and Branden Coté, both with deep marketing and retail experience, will lead Ram and Jeep instead of engineering-focused executives. Closing the gap: The hires aim to address a mismatch between rising dealer shipments and slower retail sales growth in Stellantis' key U.S. brands. FaSTLAne 2030 push: Part of a $70 billion global plan, Jeep and Ram are set for major product launches and ambitious North American sales targets by 2030.