XCel Brands, Inc. (NASDAQ:XELB) shares are up in after-hours trading on Tuesday after the company announced an exclusive licensing collaboration between handbag brand Baggallini and model and entrepreneur Coco Rocha.

• XELB stock is soaring. See the chart and price action here.

The partnership launches with a limited-edition capsule collection designed by Rocha that combines Baggallini’s focus on organization and functionality with designs drawn from Rocha’s experience traveling.

“Throughout my career, I’ve been constantly on the move,” Rocha said. “Traveling between photo shoots, airports and family life. I wanted to create a bag that was stylish and functional for all the needs of a woman on the go.”

Robert W. D’Loren, CEO of XCel Brands, said the collaboration aligns with the company’s approach of connecting talent with its portfolio brands.

“Coco Rocha’s global influence, entrepreneurial spirit, and authentic understanding of the modern woman’s lifestyle made her an exceptional partner for Baggallini,” D’Loren said.

No pricing or launch date has been announced.

XELB Price Action

XELB shares raced more than 100% higher at one point before pulling back on heavy trading volume. The stock has a float of less than four million shares and more than 10 million shares have been traded in the session, according to Benzinga Pro.

XELB Stock Price Activity: Xcel Brands stock was up 16.85% at $2.10 during after-hours trading on Tuesday, according to Benzinga Pro.

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