---
type: "Topics"
locale: "en"
url: "https://longbridge.com/en/topics/100000000409645.md"
description: "$POP MART.HK is on the move today, shooting up sharply after the company announced a major share repurchase. They spent HKD 251 million to buy back 1.4 million shares , their first significant buyback since early 2024. This move is seen as a strong signal of management's confidence.The timing is interesting. On the same day, they launched a cool collab with Honor for a limited-edition phone, keeping their brand in the spotlight. Analysts like Morgan Stanley note this could attract attention, especially given the company's substantial net cash position.IMHO, a buyback of this size after a long pause is a pretty clear message from the company. It suggests they believe the stock is undervalued after its decline. While challenges like inventory management remain, this cash-backed vote of confidence is a solid positive signal. One to watch."
datetime: "2026-01-20T08:42:21.000Z"
locales:
  - [en](https://longbridge.com/en/topics/100000000409645.md)
  - [zh-CN](https://longbridge.com/zh-CN/topics/100000000409645.md)
  - [zh-HK](https://longbridge.com/zh-HK/topics/100000000409645.md)
author: "[Kellyk310](https://longbridge.com/en/profiles/16656144.md)"
generator: "portal-rs"
---

# $POP MART.HK is on the move today, shooting up sha…


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## Comments (2)

- **watchdog · 2026-01-20T10:14:57.000Z**: Buyback + phone collab same day? That’s not accidental. Marketing + capital play.
- **NewUser_oDPBc9 · 2026-01-20T10:13:14.000Z**: HKD 251m isn’t small. With their cash position, this is a deliberate capital allocation signal.


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> **Disclaimer: This article is for reference only and does not constitute any investment advice.**