--- type: "Topics" locale: "en" url: "https://longbridge.com/en/topics/100000000757450.md" description: "๐Ÿ“Š ๐ˆ๐๐•๐„๐’๐“๐Ž๐‘ ๐๐Ž๐“๐„: Raymond James Says $ServiceNow(NOW.US) ServiceNow Price Hikes Could Exceed Guidance๐Ÿ‘‰ ๐Š๐ž๐ฒ ๐‡๐ข๐ ๐ก๐ฅ๐ข๐ ๐ก๐ญ๐ฌ:โžค Raymond James says ๐’๐ž๐ซ๐ฏ๐ข๐œ๐ž๐๐จ๐ฐ pricing increases may exceed management guidance.โžค ServiceNow previously guided to a ๐Ÿ๐ŸŽ-๐Ÿ‘๐ŸŽ% pricing uplift from new subscription tiers.โžค Industry checks suggest actual customer price increases are arriving ๐š๐›๐จ๐ฏ๐ž guidance levels.โžค New ๐…๐จ๐ฎ๐ง๐๐š๐ญ๐ข๐จ๐ง, ๐€๐๐ฏ๐š๐ง๐œ๐ž๐, and ๐๐ซ๐ข๐ฆ๐ž tiers include embedded AI capabilities.โžค June 30 may mark the final date for customers to purchase ๐ฅ๐ž๐ ๐š๐œ๐ฒ subscription tiers.โžค Legacy offerings are expected to be retired over the next ๐Ÿ๐Ÿ-๐Ÿ๐Ÿ– months.โžค Potential early renewals could pull forward revenue and boost near-term bookings.โžค Raymond James says incremental pricing revenue carries ๐ฆ๐ข๐ง๐ข๐ฆ๐š๐ฅ customer acquisition costs.โžค ServiceNow's Now Assist overages are priced at ๐ญ๐ฐ๐ž๐ง๐ญ๐ฒ ๐œ๐ž๐ง๐ญ๐ฌ per Assist.โžค Raymond James maintains a ๐Œ๐š๐ซ๐ค๐ž๐ญ ๐Ž๐ฎ๐ญ๐ฉ๐ž๐ซ๐Ÿ๐จ๐ซ๐ฆ rating and ๐”๐’$๐Ÿ๐Ÿ‘๐ŸŽ price target.๐Ÿ‘‰ ๐–๐ก๐ฒ ๐ˆ๐ญ ๐Œ๐š๐ญ๐ญ๐ž๐ซ๐ฌ:โžค Higher-than-expected pricing could accelerate ๐ซ๐ž๐ฏ๐ž๐ง๐ฎ๐ž growth and bookings.โžค Price increases on existing customers may drive ๐ก๐ข๐ ๐ก-๐ฆ๐š๐ซ๐ ๐ข๐ง expansion.โžค Deep platform integration could limit ๐œ๐ก๐ฎ๐ซ๐ง despite aggressive pricing changes.๐Ÿ‘‰ ๐„๐ฑ๐ฉ๐ž๐ซ๐ญ ๐’๐ญ๐š๐ญ๐ž๐ฆ๐ž๐ง๐ญ:โžค "We are beginning to see early data points via customer/industry checks around ServiceNow flexing its muscles on price increases that could 1) accelerate near-term growth via early renewal activity, and 2) drive more durable longer-term growth than investors currently appreciate as these are meaningful increases." โ€” ๐€๐๐š๐ฆ ๐“๐ข๐ง๐๐ฅ๐ž, Raymond James Analyst.โžค "We have heard this from a small cohort of plugged-in NOW investors, but don't think it is broadly understood and are attempting to get in front of the message as this could drive high-contribution margin growth as there is essentially no CAC (Customer Acquisition Cost) with these incremental dollars." โ€” ๐€๐๐š๐ฆ ๐“๐ข๐ง๐๐ฅ๐ž.โžค "This may also create a new bear case around potential for customer churn, though we note very few viable alternatives and the core platform is deeply embedded." โ€” ๐€๐๐š๐ฆ ๐“๐ข๐ง๐๐ฅ๐ž.โžค "While we haven't heard of Assist proliferation occurring yet, we are watching for evidence of Assist entitlements and (mis) alignment with ROI." โ€” ๐€๐๐š๐ฆ ๐“๐ข๐ง๐๐ฅ๐ž." datetime: "2026-06-23T20:25:40.000Z" locales: - [en](https://longbridge.com/en/topics/100000000757450.md) - [zh-CN](https://longbridge.com/zh-CN/topics/100000000757450.md) - [zh-HK](https://longbridge.com/zh-HK/topics/100000000757450.md) author: "[Hardik Shah](https://longbridge.com/en/profiles/27423834.md)" generator: "portal-rs" --- # ๐Ÿ“Š ๐ˆ๐๐•๐„๐’๐“๐Ž๐‘ ๐๐Ž๐“๐„: Raymond James Says $ServiceNow(NOโ€ฆ ### Related Stocks - [NOW.US](https://longbridge.com/en/quote/NOW.US.md) - [BLZ.SG](https://longbridge.com/en/quote/BLZ.SG.md) - [RJF.US](https://longbridge.com/en/quote/RJF.US.md) - [RJF-B.US](https://longbridge.com/en/quote/RJF-B.US.md) --- > **Disclaimer: This article is for reference only and does not constitute any investment advice.**