---
type: "Topics"
locale: "en"
url: "https://longbridge.com/en/topics/100000000765280.md"
description: "Apple suddenly announce a price a steep price hike due to the increase of memory price.  The hike is steep,  the increase on their popular product, iPad Air: +25.0%; MacBook Air: +18.2%;  This is unreasonable since memory is an existing component but the hike is so much that it is as though Apple is upgrading a main component in those products.  No wonder the price of Apple stock fell by 6.1%, Apple share will be on the defensive side in near term as people try to find alternatives.$Apple(AAPL.US)"
datetime: "2026-06-29T06:30:13.000Z"
locales:
  - [en](https://longbridge.com/en/topics/100000000765280.md)
  - [zh-CN](https://longbridge.com/zh-CN/topics/100000000765280.md)
  - [zh-HK](https://longbridge.com/zh-HK/topics/100000000765280.md)
author: "[gedebe](https://longbridge.com/en/profiles/17009207.md)"
generator: "portal-rs"
---

# Apple suddenly announce a price a steep price hike…


### Related Stocks

- [AIR.US](https://longbridge.com/en/quote/AIR.US.md)
- [AAPL.US](https://longbridge.com/en/quote/AAPL.US.md)
- [603020.CN](https://longbridge.com/en/quote/603020.CN.md)

## Comments (1)

- **Big_Angel · 2026-06-29T07:21:50.000Z**: The hike size does look aggressive, but Apples whole history is people threatening to switch then buying anyway. Near-term pressure makes sense, the finding alternatives part I am less convinced about.


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> **Disclaimer: This article is for reference only and does not constitute any investment advice.**