---
type: "Topics"
locale: "en"
url: "https://longbridge.com/en/topics/100000000851089.md"
description: "$Netflix(NFLX.US) In the first half of this year, Netflix delivered two numbers that do not quite match: combined revenue for the first two quarters was approximately $24.81 billion, up 14.7% year-over-year; during the same period, member viewing exceeded 97 billion hours, but grew by only 2%. A rough calculation dividing total revenue by total viewing hours shows that Netflix's "revenue per hour" increased by about 12.5%. Users didn't watch much more than last year, but the money Netflix collected from every hour of viewing increased noticeably.In 2025, Netflix's revenue grew by 16%, its operating margin rose from 26.7% to 29.5%, and paid memberships surpassed 325 million. For 2026, the company expects revenue to grow by 13% to 14%, operating margin to rise to 31.5%, and full-year operating profit to grow by more than 20%. Second-quarter revenue grew by 13.4%, and third-quarter guidance slowed further to 11.7%. This is not a recession. Netflix is simply stepping out of rapid user expansion into a mature growth stage: revenue growth is stepping down, but profits are still growing faster. And that's why I'm not panicking. The market is sleeping on Netflix. Yes, there are more and more platforms offering the same services as Netflix, but Netflix remain the leader in its industry and the data still supports that. @Captain's Treasure"
datetime: "2026-08-12T14:34:11.000Z"
locales:
  - [en](https://longbridge.com/en/topics/100000000851089.md)
  - [zh-CN](https://longbridge.com/zh-CN/topics/100000000851089.md)
  - [zh-HK](https://longbridge.com/zh-HK/topics/100000000851089.md)
author: "[NewUser_oPJWOU](https://longbridge.com/en/profiles/18172005.md)"
generator: "portal-rs"
---

# $Netflix(NFLX.US) In the first half of this year, …


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> **Disclaimer: This article is for reference only and does not constitute any investment advice.**