---
type: "Topics"
locale: "en"
url: "https://longbridge.com/en/topics/25599918.md"
description: "$XPeng(XPEV.US) Quick Interpretation: In one word, not bad. The most crucial info—the company's gross margin rose from 14% in Q2 to 15.3%, while the market originally thought the delivery of the cheaper new model M03 would hardly boost the auto business's gross margin.The key to this beat lies in the gross margin exceeding market expectations. Breaking it down by segment:1) Auto business: Although the lower-priced, lower-margin Mona M03 accounted for a higher proportion, the cost reduction this quarter was even greater. On one hand, the P5 impairment (discontinued in Q2) dragged down Q2 auto gross margin by ~3.2 percentage points, but the impairment impact in Q3 is expected to be minimal. On the other hand, it’s likely due to the higher proportion of overseas models this quarter. As a result, while the M03 did drag the average selling price back below 190k, auto gross margin rose by 8.6%, a decent rebound.2) Other businesses: Besides the Volkswagen tech licensing fees based on the G9 platform, Q3 also saw the recognition of EEA architecture tech licensing fees. Higher-margin tech R&D service revenue further drove the gross margin beat.For next quarter’s guidance, with current weekly sales known, the max quarterly delivery guidance of 91k units is reasonable. Overall, the auto gross margin improvement is the real positive here."
datetime: "2024-11-19T10:00:19.000Z"
locales:
  - [en](https://longbridge.com/en/topics/25599918.md)
  - [zh-CN](https://longbridge.com/zh-CN/topics/25599918.md)
  - [zh-HK](https://longbridge.com/zh-HK/topics/25599918.md)
author: "[Dolphin Research](https://longbridge.com/en/news/dolphin.md)"
---

# $XPeng(XPEV.US) Quick Interpretation: In one word,…


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## Comments (6)

- **11h2o · 2024-11-23T13:00:47.000Z**: Like
- **拼-商海行 · 2024-11-19T13:47:46.000Z**: Will it skyrocket tomorrow??
  - **冷锋丿** (2024-11-21T11:35:58.000Z): LOL
- **Julys · 2024-11-19T11:51:44.000Z**: Gross margin increased from 14% to 15.3%Automobile ASP dropped to less than 190,000 yuan
- **阿道夫的交易员 · 2024-11-19T10:36:48.000Z · 👍 4**: It's a Chinese company, hard to say. If it's Riven or Lucian, definitely at least a 20% increase.
  - **Dolphin Research** (2024-11-19T11:00:47.000Z): Haha, that's the truth! Can't understand why those US new energy vehicle companies with such terrible performance get such high valuations.